Brandwave

Hitachi vs JCB:Which is searched more?

In September 2026, JCB had more branded searches than Hitachi among wheel loader brands worldwide. JCB was estimated to have 3.6K branded searches compared to Hitachi’s 1K, and held a 6.5% Share of Search versus Hitachi’s 1.8%. These are worldwide searches for English-language branded terms.

Share of Search among wheel loader brands worldwide in September 2026Which is more popular in search, Hitachi or JCB?
Hitachi1.8%1K searches
vs
JCB6.5%3.6K searches

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Which is more popular in search, Hitachi or JCB?

Compare the wheel loader brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hitachi and JCB among wheel loader brands worldwide, by month

Share of Search by month for JCB, Hitachi. The figures are in the table below the chart.

View monthly share of search table
MonthCaseHyundai Construction EquipmentBobcatAvant TecnoJCBCaterpillarDoosanHitachi
Oct 202529.5%21.6%19.1%15.5%5.7%4.6%2.1%2.1%
Nov 202528.8%22.3%19.9%14.5%5.9%4.8%1.6%2.1%
Dec 202528%20.2%27.1%13.2%4.3%3.6%1.9%1.5%
Jan 202627.2%21.3%26.3%14.2%4.2%3.5%1.9%1.5%
Feb 202628.9%24.1%20%14.5%4.8%4%2.1%1.6%
Mar 202632.4%22.1%18.3%13.3%5.5%4.4%2%2%
Apr 202632.7%21.9%19.6%12.9%5.8%3.9%1.6%1.6%
May 202633.1%22%19.8%13.1%4.8%3.9%1.6%1.6%
Jun 202633.8%24.3%16.5%13.4%4.8%4%1.7%1.5%
Jul 202632.4%23.8%18.4%12.1%5.4%4.5%1.9%1.6%
Aug 202632.2%24.7%18.2%12%5.3%4.4%1.6%1.6%
Sep 202630%24.4%18%13.1%6.5%4.4%1.8%1.8%

How has the Hitachi and JCB comparison changed over the last 12 months?

  • JCB was ahead of Hitachi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hitachi’s estimated Share of Search among wheel loader brands worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 1.3K to 1K.
  • Across the 12 months ending September 2026, JCB’s estimated Share of Search among wheel loader brands worldwide moved from 5.7% to 6.5%, and its estimated monthly branded searches held steady at 3.6K.

How did search popularity change for wheel loader brands worldwide in September 2026?

  1. In September 2026, JCB gained estimated Share of Search among wheel loader brands worldwide, from 5.3% to 6.5%.

  2. Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

Other head-to-heads among wheel loader brands

How each brand is measured

Brandwave collects information about searches that people make online using Hitachi’s and JCB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hitachi

1 branded search term

  • hitachi digger

JCB

1 branded search term

  • jcb digger

How the Brand Demand Index is measured

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