Brandwave

Bobcat vs Case:Which is searched more?

In September 2026, Case had more branded searches than Bobcat among wheel loader brands worldwide. Case was estimated to have 16.5K branded searches compared to Bobcat’s 9.9K, and held a 30% Share of Search versus Bobcat’s 18%. These are worldwide searches for English-language branded terms.

Share of Search among wheel loader brands worldwide in September 2026Which is more popular in search, Bobcat or Case?
Bobcat18%9.9K searches
vs
Case30%16.5K searches

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Which is more popular in search, Bobcat or Case?

Compare the wheel loader brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bobcat and Case among wheel loader brands worldwide, by month

Share of Search by month for Case, Bobcat. The figures are in the table below the chart.

View monthly share of search table
MonthCaseHyundai Construction EquipmentBobcatAvant TecnoJCBCaterpillarDoosanHitachi
Oct 202529.5%21.6%19.1%15.5%5.7%4.6%2.1%2.1%
Nov 202528.8%22.3%19.9%14.5%5.9%4.8%1.6%2.1%
Dec 202528%20.2%27.1%13.2%4.3%3.6%1.9%1.5%
Jan 202627.2%21.3%26.3%14.2%4.2%3.5%1.9%1.5%
Feb 202628.9%24.1%20%14.5%4.8%4%2.1%1.6%
Mar 202632.4%22.1%18.3%13.3%5.5%4.4%2%2%
Apr 202632.7%21.9%19.6%12.9%5.8%3.9%1.6%1.6%
May 202633.1%22%19.8%13.1%4.8%3.9%1.6%1.6%
Jun 202633.8%24.3%16.5%13.4%4.8%4%1.7%1.5%
Jul 202632.4%23.8%18.4%12.1%5.4%4.5%1.9%1.6%
Aug 202632.2%24.7%18.2%12%5.3%4.4%1.6%1.6%
Sep 202630%24.4%18%13.1%6.5%4.4%1.8%1.8%

How has the Bobcat and Case comparison changed over the last 12 months?

  • Case was ahead of Bobcat in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among wheel loader brands worldwide moved from 19.1% to 18%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Case’s estimated Share of Search among wheel loader brands worldwide moved from 29.5% to 30%, and its estimated monthly branded searches moved from 18.7K to 16.5K.

How did search popularity change for wheel loader brands worldwide in September 2026?

  1. In September 2026, Case lost estimated Share of Search among wheel loader brands worldwide, from 32.2% to 30%.

  2. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Other head-to-heads among wheel loader brands

How each brand is measured

Brandwave collects information about searches that people make online using Bobcat’s and Case’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bobcat

1 branded search term

  • bobcat digger

Case

2 branded search terms

  • case construction
  • case skid steer

How the Brand Demand Index is measured

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