Brandwave

Caterpillar vs JCB:Which is searched more?

In September 2026, Caterpillar had more branded searches than JCB among wheel loader brands worldwide. Caterpillar was estimated to have 93.7K branded searches compared to JCB’s 3.6K, and held a 53.6% Share of Search versus JCB’s 2.1%. These are worldwide searches for English-language branded terms.

Share of Search among wheel loader brands worldwide in September 2026Which is more popular in search, Caterpillar or JCB?
Caterpillar53.6%93.7K searches
vs
JCB2.1%3.6K searches

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Which is more popular in search, Caterpillar or JCB?

Compare the wheel loader brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Caterpillar and JCB among wheel loader brands worldwide, by month

Share of Search by month for Caterpillar, JCB. The figures are in the table below the chart.

View monthly share of search table
MonthCaterpillarCaseHyundai Construction EquipmentBobcatAvant TecnoDoosanJCBHitachi
Oct 202554.9%23.6%7.6%5.3%4.3%2.1%1.6%0.57%
Nov 202553.3%22.9%8.4%6.2%4.5%2.3%1.8%0.66%
Dec 202552.6%22.5%8%8.8%4.3%2%1.4%0.49%
Jan 202658.1%19.4%7.5%7.4%4%2%1.2%0.41%
Feb 202658.6%19.1%8.5%5.6%4.1%2.2%1.4%0.47%
Mar 202657.8%21.1%7.8%5.2%3.8%2.1%1.6%0.56%
Apr 202659.5%20.5%7.5%5.3%3.5%1.7%1.6%0.44%
May 202659.5%20.8%7.2%5.4%3.6%1.9%1.3%0.44%
Jun 202656.2%22.5%8.4%4.8%3.8%2.4%1.4%0.42%
Jul 202659.1%20.4%8%5%3.3%2.2%1.5%0.45%
Aug 202660.4%19.8%8.1%4.9%3.2%1.8%1.4%0.43%
Sep 202653.6%22.3%9.3%5.7%4.1%2.4%2.1%0.57%

How has the Caterpillar and JCB comparison changed over the last 12 months?

  • Caterpillar was ahead of JCB in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among wheel loader brands worldwide moved from 54.9% to 53.6%, and its estimated monthly branded searches moved from 125K to 93.7K.
  • Across the 12 months ending September 2026, JCB’s estimated Share of Search among wheel loader brands worldwide moved from 1.6% to 2.1%, and its estimated monthly branded searches held steady at 3.6K.

How did search popularity change for wheel loader brands worldwide in September 2026?

  1. In September 2026, JCB gained estimated Share of Search among wheel loader brands worldwide, from 1.4% to 2.1%.

  2. In September 2026, Caterpillar lost estimated Share of Search among wheel loader brands worldwide, from 60.4% to 53.6%.

Other head-to-heads among wheel loader brands

How each brand is measured

Brandwave collects information about searches that people make online using Caterpillar’s and JCB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Caterpillar

13 branded search terms

  • cat digger
  • caterpillar excavator
  • caterpillar forestry mulcher
  • caterpillar forklift battery
  • caterpillar mini excavator
  • caterpillar safety boots
  • caterpillar skid steer
  • caterpillar steel toe boot
  • caterpillar telehandler
  • caterpillar work boot
  • caterpillar work pants
  • caterpillar work shorts
  • caterpillar workwear

JCB

1 branded search term

  • jcb digger

How the Brand Demand Index is measured

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