ESAB vs Miller:Which is more popular by branded search?
In August 2026, Miller had more branded searches than ESAB among welding helmet brands worldwide. Miller was estimated to have 33.1K branded searches compared to ESAB’s 8.1K, and held a 10.9% Share of Search versus ESAB’s 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ESAB or Miller?
Compare the welding helmet brands businesses run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Miller, ESAB. The figures are in the table below the chart.
View monthly share of search table
| Month | Hobart | Lincoln Electric | Miller | Antra | ESAB | 3M Peltor |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 11% | 13.5% | 6% | 2.2% | 0.43% |
| Nov 2025 | 70% | 9.4% | 11.5% | 6.3% | 2.3% | 0.46% |
| Dec 2025 | 70% | 9.4% | 11.5% | 6.3% | 2.3% | 0.37% |
| Jan 2026 | 73.7% | 8.1% | 9.9% | 5.4% | 2.4% | 0.39% |
| Feb 2026 | 69.6% | 9.4% | 11.5% | 6.3% | 2.8% | 0.45% |
| Mar 2026 | 69.6% | 9.4% | 11.5% | 6.3% | 2.8% | 0.45% |
| Apr 2026 | 65.2% | 10.7% | 13.1% | 7.2% | 3.2% | 0.52% |
| May 2026 | 71.5% | 9.6% | 9.6% | 6.5% | 2.4% | 0.46% |
| Jun 2026 | 69% | 9.3% | 11.4% | 7.6% | 2.3% | 0.45% |
| Jul 2026 | 67.8% | 9.1% | 11.2% | 9.1% | 2.2% | 0.54% |
| Aug 2026 | 66.1% | 10.9% | 10.9% | 8.9% | 2.7% | 0.53% |
| Sep 2026 | — | — | — | — | — | — |
How has the ESAB and Miller comparison changed over the last 12 months?
3 findings
- Miller was ahead of ESAB in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ESAB’s estimated Share of Search among welding helmet brands worldwide moved from 2.2% to 2.7%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 11 months ending August 2026, Miller’s estimated Share of Search among welding helmet brands worldwide moved from 13.5% to 10.9%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for welding helmet brands worldwide in August 2026?
2 changes
In August 2026, Lincoln Electric overtook Miller to rank 2nd among welding helmet brands worldwide, at 10.9%.
Estimated monthly branded searches for Miller worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ESAB’s and Miller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.