Hobart vs Lincoln Electric:Which is more popular by branded search?
In August 2026, Hobart had more branded searches than Lincoln Electric among welding equipment brands worldwide. Hobart was estimated to have 201K branded searches compared to Lincoln Electric’s 33.1K, and held a 72.7% Share of Search versus Lincoln Electric’s 12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hobart or Lincoln Electric?
Compare the welding equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hobart, Lincoln Electric. The figures are in the table below the chart.
View monthly share of search table
| Month | Hobart | Lincoln Electric | Miller | ESAB | Cigweld |
|---|---|---|---|---|---|
| Oct 2025 | 71.3% | 11.7% | 14.4% | 2.3% | 0.21% |
| Nov 2025 | 74.9% | 10.1% | 12.3% | 2.5% | 0.22% |
| Dec 2025 | 74.9% | 10.1% | 12.3% | 2.5% | 0.22% |
| Jan 2026 | 78.2% | 8.6% | 10.5% | 2.6% | 0.15% |
| Feb 2026 | 74.5% | 10% | 12.3% | 3% | 0.22% |
| Mar 2026 | 74.5% | 10% | 12.3% | 3% | 0.22% |
| Apr 2026 | 70.5% | 11.6% | 14.2% | 3.5% | 0.25% |
| May 2026 | 76.6% | 10.3% | 10.3% | 2.5% | 0.27% |
| Jun 2026 | 74.8% | 10.1% | 12.3% | 2.5% | 0.33% |
| Jul 2026 | 74.8% | 10.1% | 12.3% | 2.5% | 0.33% |
| Aug 2026 | 72.7% | 12% | 12% | 2.9% | 0.36% |
| Sep 2026 | — | — | — | — | — |
How has the Hobart and Lincoln Electric comparison changed over the last 12 months?
3 findings
- Hobart was ahead of Lincoln Electric in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hobart’s estimated Share of Search among welding equipment brands worldwide moved from 71.3% to 72.7%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 11 months ending August 2026, Lincoln Electric’s estimated Share of Search among welding equipment brands worldwide moved from 11.7% to 12%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for welding equipment brands worldwide in August 2026?
2 changes
In August 2026, Lincoln Electric overtook Miller to rank 2nd among welding equipment brands worldwide, at 12%.
In August 2026, Hobart lost estimated Share of Search among welding equipment brands worldwide, from 74.8% to 72.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Hobart’s and Lincoln Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hobart
1 branded search term
- hobart
Lincoln Electric
1 branded search term
- lincoln welder
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.