Brandwave

Poolmaster vs Safe Home:Which is more popular?

In October 2026, Safe Home had more branded searches than Poolmaster among water testing kit brands worldwide. Safe Home had about 9,900 branded searches, while Poolmaster had 4,400. Safe Home made up 18.6% of all water testing kit brand searches we track, and Poolmaster accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about water testing kit brands, Safe Home appeared in four of the five answers and Poolmaster in none.

Among water testing kit brands worldwide in October 2026

Who do people search for more?

Safe Home, about 2 searches for every 1 for Poolmaster

Safe Home 9.9K searchesPoolmaster 4.4K searches

Who does AI mention more?

Safe Home, mentioned in 4 of 5 answers, Poolmaster in 0

Safe Home in 4 of 5Poolmaster in 0 of 5

Who does AI recommend more?

Safe Home, the only one of the two named

Safe Home first in 4Poolmaster never named

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Top water testing kit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Safe Home was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Poolmaster did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tap Score1st
  2. VARIFY2nd
  3. Safe Home3rd
  4. Health Metric–
  5. Aquasafe–
  6. Poolmaster–
  7. WaterSafe–
  8. TestAssured–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tap Score5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Safe Home4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VARIFY4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Health Metric0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aquasafe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Poolmaster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WaterSafe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TestAssured0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water testing kit brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Poolmaster or Safe Home more popular in search?

This chart shows how often people search Google for Poolmaster and Safe Home by name. Each line represents a brand's share of searches for all eight water testing kit brands we track, month by month, from English-language searches worldwide.

Poolmaster and Safe Home among water testing kit brands worldwide, by month

Share of searches by month for Safe Home, Poolmaster. The figures are in the table below the chart.

View monthly share of searches table
MonthHealth MetricSafe HomeVARIFYAquasafePoolmasterTap ScoreWaterSafeTestAssured
Nov 202537.8%20.1%13.4%11%8.9%4.9%3.9%0.04%
Dec 202536.3%23.5%12.8%10.5%8.5%4.7%3.7%0.04%
Jan 202638.4%20.4%11.1%11.1%9.1%4.9%4.9%0.02%
Feb 202638%16.6%13.5%11%11%5.9%3.9%0.02%
Mar 202635.4%18.8%15.3%10.2%10.2%5.5%4.5%0.02%
Apr 202636.2%15.7%15.7%10.4%12.8%5.6%3.7%0.02%
May 202634.2%14.9%14.9%12.2%14.9%5.3%3.5%0.04%
Jun 202634.9%12.3%15.1%10.1%18.5%5.4%3.6%0.02%
Jul 202635.1%15.2%15.2%10.2%15.2%5.5%3.6%0.02%
Aug 202633.8%17.9%17.9%9.8%11.9%5.2%3.4%0.02%
Sep 202635.7%18.9%15.5%10.3%10.3%5.5%3.6%0.02%
Oct 202635.2%18.6%18.6%10.2%8.3%5.5%3.6%0.02%

How has branded search for Poolmaster and Safe Home changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Poolmaster took it in June 2026, Safe Home took it in August 2026.
  • Across the 12 months ending October 2026, Poolmaster’s share of searches among water testing kit brands worldwide moved from 8.9% to 8.3%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 12 months ending October 2026, Safe Home’s share of searches among water testing kit brands worldwide moved from 20.1% to 18.6%, and its estimated monthly branded searches held steady at 9.9K.

How did search popularity change for water testing kit brands worldwide in October 2026?

1 change
  1. In October 2026, Poolmaster lost share of searches among water testing kit brands worldwide, from 10.3% to 8.3%.

How are Poolmaster’s and Safe Home’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Poolmaster’s and Safe Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Poolmaster

1 branded search term

  • poolmaster

Safe Home

1 branded search term

  • safe home

How the Brand Demand Index is measured

Other head-to-heads among water testing kit brands

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