Brandwave

Aquasafe vs Safe Home:Which is more popular?

In September 2026, Safe Home had more branded searches than Aquasafe among water testing kit brands worldwide. Safe Home had about 9,900 branded searches, while Aquasafe had 5,400. Safe Home made up 21.1% of all water testing kit brand searches we track, and Aquasafe accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about water testing kit brands, Safe Home appeared in four of the five answers and Aquasafe in none.

Among water testing kit brands worldwide in September 2026

Who do people search for more?

Safe Home, about 83% more searches than Aquasafe

Safe Home 9.9K searchesAquasafe 5.4K searches

Who does AI mention more?

Safe Home, mentioned in 4 of 5 answers, Aquasafe in 0

Safe Home in 4 of 5Aquasafe in 0 of 5

Who does AI recommend more?

Safe Home, the only one of the two named

Safe Home first in 4Aquasafe never named

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Top water testing kit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Safe Home was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Aquasafe did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tap Score1st
  2. VARIFY2nd
  3. Safe Home3rd
  4. Health Metric–
  5. Aquasafe–
  6. WaterSafe–
  7. Poolmaster–
  8. TestAssured–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tap Score5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Safe Home4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VARIFY4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Health Metric0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aquasafe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WaterSafe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Poolmaster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TestAssured0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water testing kit brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Aquasafe or Safe Home more popular in search?

This chart shows how often people search Google for Aquasafe and Safe Home by name. Each line represents a brand's share of searches for all eight water testing kit brands we track, month by month, from English-language searches worldwide.

Aquasafe and Safe Home among water testing kit brands worldwide, by month

Share of searches by month for Safe Home, Aquasafe. The figures are in the table below the chart.

View monthly share of searches table
MonthHealth MetricSafe HomeVARIFYAquasafeTap ScoreWaterSafePoolmasterTestAssured
Oct 202542.1%18.2%14.9%12.2%5.4%4.3%2.9%0.02%
Nov 202541.7%22.2%12.1%12.1%5.4%4.3%2.2%0.04%
Dec 202542.8%22.6%10.1%12.4%5.5%4.3%2.3%0.05%
Jan 202644%19.1%10.4%12.7%5.6%5.6%2.5%0.02%
Feb 202642.6%18.6%12.4%12.4%6.7%4.4%3%0.02%
Mar 202642%18.2%12.1%12.1%6.5%5.4%3.6%0.02%
Apr 202642.2%18.3%12.2%12.2%6.5%4.3%4.3%0.02%
May 202640%17.5%11.6%14.2%6.3%4.1%6.3%0.04%
Jun 202642%14.8%12.1%12.1%6.5%4.3%8.1%0.02%
Jul 202640.2%17.4%14.2%11.6%6.2%4.1%6.2%0.02%
Aug 202639.3%17.1%17.1%11.4%6.1%4%5.1%0.02%
Sep 202639.8%21.1%14%11.5%6.2%4%3.4%0.02%

How has the Aquasafe and Safe Home comparison changed over the last 12 months?

3 findings
  • Safe Home was ahead of Aquasafe in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aquasafe’s share of searches among water testing kit brands worldwide moved from 12.2% to 11.5%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, Safe Home’s share of searches among water testing kit brands worldwide moved from 18.2% to 21.1%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

How did search popularity change for water testing kit brands worldwide in September 2026?

1 change
  1. In September 2026, Safe Home gained share of searches among water testing kit brands worldwide, from 17.1% to 21.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aquasafe’s and Safe Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aquasafe

1 branded search term

  • aquasafe

Safe Home

1 branded search term

  • safe home

How the Brand Demand Index is measured

Other head-to-heads among water testing kit brands

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