Health Metric vs VARIFY:Which is more popular?
In September 2026, Health Metric had more branded searches than VARIFY among water testing kit brands worldwide. Health Metric had about 18,700 branded searches, while VARIFY had 6,600. Health Metric made up 39.8% of all water testing kit brand searches we track, and VARIFY accounted for 14%. When we asked ChatGPT and Google AI Overviews about water testing kit brands, VARIFY appeared in four of the five answers and Health Metric in none.
Who do people search for more?
Health Metric, about 3 searches for every 1 for VARIFY
Who does AI mention more?
VARIFY, mentioned in 4 of 5 answers, Health Metric in 0
Who does AI recommend more?
VARIFY, the only one of the two named
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Top water testing kit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, VARIFY was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Health Metric did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tap Score5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Safe Home4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VARIFY4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Health Metric0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aquasafe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WaterSafe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Poolmaster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- TestAssured0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water testing kit brands
5 answers
Asked ChatGPT
“Which water testing kit brand should I buy?”
Asked ChatGPT
“What are the best water testing kit brands?”
Asked ChatGPT
“What's the best water testing kit brand for safe drinking water?”
Searched Google, AI Overview
“water testing kits”
Searched Google, AI Overview
“water test kit for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Health Metric or VARIFY more popular in search?
This chart shows how often people search Google for Health Metric and VARIFY by name. Each line represents a brand's share of searches for all eight water testing kit brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Health Metric, VARIFY. The figures are in the table below the chart.
View monthly share of searches table
| Month | Health Metric | Safe Home | VARIFY | Aquasafe | Tap Score | WaterSafe | Poolmaster | TestAssured |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 18.2% | 14.9% | 12.2% | 5.4% | 4.3% | 2.9% | 0.02% |
| Nov 2025 | 41.7% | 22.2% | 12.1% | 12.1% | 5.4% | 4.3% | 2.2% | 0.04% |
| Dec 2025 | 42.8% | 22.6% | 10.1% | 12.4% | 5.5% | 4.3% | 2.3% | 0.05% |
| Jan 2026 | 44% | 19.1% | 10.4% | 12.7% | 5.6% | 5.6% | 2.5% | 0.02% |
| Feb 2026 | 42.6% | 18.6% | 12.4% | 12.4% | 6.7% | 4.4% | 3% | 0.02% |
| Mar 2026 | 42% | 18.2% | 12.1% | 12.1% | 6.5% | 5.4% | 3.6% | 0.02% |
| Apr 2026 | 42.2% | 18.3% | 12.2% | 12.2% | 6.5% | 4.3% | 4.3% | 0.02% |
| May 2026 | 40% | 17.5% | 11.6% | 14.2% | 6.3% | 4.1% | 6.3% | 0.04% |
| Jun 2026 | 42% | 14.8% | 12.1% | 12.1% | 6.5% | 4.3% | 8.1% | 0.02% |
| Jul 2026 | 40.2% | 17.4% | 14.2% | 11.6% | 6.2% | 4.1% | 6.2% | 0.02% |
| Aug 2026 | 39.3% | 17.1% | 17.1% | 11.4% | 6.1% | 4% | 5.1% | 0.02% |
| Sep 2026 | 39.8% | 21.1% | 14% | 11.5% | 6.2% | 4% | 3.4% | 0.02% |
How has the Health Metric and VARIFY comparison changed over the last 12 months?
3 findings
- Health Metric was ahead of VARIFY in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Health Metric’s share of searches among water testing kit brands worldwide moved from 42.1% to 39.8%, and its estimated monthly branded searches held steady at 18.7K.
- Across the 12 months ending September 2026, VARIFY’s share of searches among water testing kit brands worldwide moved from 14.9% to 14%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for water testing kit brands worldwide in September 2026?
1 change
In September 2026, VARIFY lost share of searches among water testing kit brands worldwide, from 17.1% to 14%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Health Metric’s and VARIFY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Health Metric
2 branded search terms
- health metric
- healthmetric
VARIFY
1 branded search term
- varify
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