How popular isSafe Home?
In September 2026, people searched for Safe Home by name about 9,900 times worldwide, a 22.2% increase from the previous year. These searches made up 21.1% of all global water testing kit brand searches, placing Safe Home second out of eight brands. When we asked both ChatGPT and Google AI Overviews about water testing kit brands, Safe Home appeared in four of the five answers and was the third most recommended of the eight.
Safe Home is the second most searched of 8 competitors and the third most recommended in AI answers.
- Health MetricShare of searches 39.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
- Safe HomeShare of searches 21.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
VARIFYShare of searches 14%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
AquasafeShare of searches 11.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Tap ScoreShare of searches 6.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top water testing kit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Safe Home was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Safe Home is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tap Score5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Safe Home4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VARIFY4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Health Metric0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aquasafe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WaterSafe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Poolmaster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- TestAssured0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water testing kit brands
5 answers
Asked ChatGPT
“Which water testing kit brand should I buy?”
Asked ChatGPT
“What are the best water testing kit brands?”
Asked ChatGPT
“What's the best water testing kit brand for safe drinking water?”
Searched Google, AI Overview
“water testing kits”
Searched Google, AI Overview
“water test kit for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which water testing kit brands compete with Safe Home?
Share of searches by month for Health Metric, Safe Home, VARIFY, Aquasafe, Tap Score, WaterSafe, Poolmaster. The figures are in the table below the chart.
View monthly share of searches table
| Month | Health Metric | Safe Home | VARIFY | Aquasafe | Tap Score | WaterSafe | Poolmaster | TestAssured |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 18.2% | 14.9% | 12.2% | 5.4% | 4.3% | 2.9% | 0.02% |
| Nov 2025 | 41.7% | 22.2% | 12.1% | 12.1% | 5.4% | 4.3% | 2.2% | 0.04% |
| Dec 2025 | 42.8% | 22.6% | 10.1% | 12.4% | 5.5% | 4.3% | 2.3% | 0.05% |
| Jan 2026 | 44% | 19.1% | 10.4% | 12.7% | 5.6% | 5.6% | 2.5% | 0.02% |
| Feb 2026 | 42.6% | 18.6% | 12.4% | 12.4% | 6.7% | 4.4% | 3% | 0.02% |
| Mar 2026 | 42% | 18.2% | 12.1% | 12.1% | 6.5% | 5.4% | 3.6% | 0.02% |
| Apr 2026 | 42.2% | 18.3% | 12.2% | 12.2% | 6.5% | 4.3% | 4.3% | 0.02% |
| May 2026 | 40% | 17.5% | 11.6% | 14.2% | 6.3% | 4.1% | 6.3% | 0.04% |
| Jun 2026 | 42% | 14.8% | 12.1% | 12.1% | 6.5% | 4.3% | 8.1% | 0.02% |
| Jul 2026 | 40.2% | 17.4% | 14.2% | 11.6% | 6.2% | 4.1% | 6.2% | 0.02% |
| Aug 2026 | 39.3% | 17.1% | 17.1% | 11.4% | 6.1% | 4% | 5.1% | 0.02% |
| Sep 2026 | 39.8% | 21.1% | 14% | 11.5% | 6.2% | 4% | 3.4% | 0.02% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.8% | 18.7K | 0% | +0.4 points | |
| 2, held 2nd | 21.1% | 9.9K | +22.2% | +4 points | |
| 3, held 3rd | 14% | 6.6K | -18.5% | -3 points | |
| 4, held 4th | 11.5% | 5.4K | 0% | +0.1 points | |
| 5, held 5th | 6.2% | 2.9K | 0% | +0.1 points | |
| 6, moved from 7th to 6th | 4% | 1.9K | 0% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 3.4% | 1.6K | -33.3% | -1.6 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.02% | 10 | 0% | 0 points |
39.8%
Held 1st. 18.7K estimated branded searches, 0% vs prior month. Share +0.4 points.
21.1%
Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +4 points.
3.
VARIFY14%
Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -3 points.
4.
Aquasafe11.5%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.2%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
4%
Moved from 7th to 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
3.4%
Moved from 6th to 7th. 1.6K estimated branded searches, -33.3% vs prior month. Share -1.6 points.
0.02%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Safe Home and its closest rivals
Every comparison with Safe Home
6 comparisons
How has branded search demand for Safe Home changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Safe Home worldwide rose from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Safe Home’s share of searches among water testing kit brands worldwide increased from 18.2% to 21.1%.
- Across the 12 months ending September 2026, Safe Home’s share of searches among water testing kit brands worldwide peaked at 22.6% in December 2025 and was lowest at 14.8% in June 2026.
How did search popularity change for water testing kit brands worldwide in September 2026?
5 changes
In September 2026, Safe Home gained share of searches among water testing kit brands worldwide, from 17.1% to 21.1%.
In September 2026, VARIFY lost share of searches among water testing kit brands worldwide, from 17.1% to 14%.
In September 2026, Poolmaster lost share of searches among water testing kit brands worldwide, from 5.1% to 3.4%.
In September 2026, WaterSafe rose from 7th to 6th among water testing kit brands worldwide.
Estimated monthly branded searches for Tap Score worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are Safe Home’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Safe Home’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- safe home
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Is Safe Home your brand?
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