Brita vs Waterdrop:Which is more popular by branded search?
In August 2026, Brita had more branded searches than Waterdrop among water dispensers worldwide. Brita was estimated to have 567K branded searches compared to Waterdrop’s 550K, and held a 43.3% Share of Search versus Waterdrop’s 41.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brita or Waterdrop?
Compare the water dispensers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brita, Waterdrop. The figures are in the table below the chart.
View monthly share of search table
| Month | Brita | Waterdrop | BWT | Culligan | ZeroWater | Aqua Optima |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 40.5% | 9.9% | 6.7% | 2.4% | 0.26% |
| Nov 2025 | 37% | 45.8% | 9.2% | 5% | 2.8% | 0.3% |
| Dec 2025 | 41.8% | 41.5% | 8.3% | 5.6% | 2.5% | 0.27% |
| Jan 2026 | 39.2% | 43.4% | 8.7% | 5.8% | 2.6% | 0.23% |
| Feb 2026 | 34.9% | 49% | 8.1% | 5.4% | 2.4% | 0.26% |
| Mar 2026 | 36% | 44.1% | 8.8% | 5.9% | 4.9% | 0.23% |
| Apr 2026 | 37% | 46.2% | 7.6% | 6.2% | 2.8% | 0.24% |
| May 2026 | 36.9% | 44.7% | 11% | 4.9% | 2.2% | 0.24% |
| Jun 2026 | 35.7% | 49.5% | 8.1% | 4.5% | 2% | 0.21% |
| Jul 2026 | 40.6% | 43.9% | 7.2% | 5.9% | 2.2% | 0.23% |
| Aug 2026 | 43.3% | 41.9% | 6.9% | 5.6% | 2.1% | 0.22% |
| Sep 2026 | — | — | — | — | — | — |
How has the Brita and Waterdrop comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Brita took it in December 2025, Waterdrop took it in January 2026, Brita took it in August 2026.
- Across the 11 months ending August 2026, Brita’s estimated Share of Search among water dispensers worldwide moved from 40.2% to 43.3%, and its estimated monthly branded searches moved from 446K to 567K.
- Across the 11 months ending August 2026, Waterdrop’s estimated Share of Search among water dispensers worldwide moved from 40.5% to 41.9%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for water dispensers worldwide in August 2026?
2 changes
In August 2026, Brita overtook Waterdrop to take the highest estimated Share of Search among water dispensers worldwide, at 43.3%.
In August 2026, Waterdrop lost estimated Share of Search among water dispensers worldwide, from 43.9% to 41.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Brita’s and Waterdrop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.