Electrolux vs The Warehouse:Which is searched more?
In September 2026, Electrolux and The Warehouse were level on Share of Search among washing machine brands worldwide, with an estimated 1.5M branded searches each, at 19% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Electrolux or The Warehouse?
Compare the washing machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Electrolux, The Warehouse. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | The Warehouse | Smeg | Whirlpool | Midea | Haier | Beko | LG | Samsung | Bosch | Miele | Westinghouse | Fisher & Paykel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.6% | 17.6% | 13.9% | 15.1% | 5.3% | 6.9% | 6.5% | 6.1% | 5.3% | 2.4% | 1.3% | 1.6% | 0.39% |
| Nov 2025 | 24.1% | 16.1% | 14.9% | 13.4% | 4.8% | 6% | 5.9% | 4.8% | 4.6% | 1.8% | 1.8% | 1.4% | 0.36% |
| Dec 2025 | 17.1% | 20.9% | 15.6% | 12.6% | 5.1% | 7.5% | 6.3% | 5% | 4.5% | 1.9% | 1.9% | 1.3% | 0.31% |
| Jan 2026 | 16.7% | 20.4% | 15.5% | 14.3% | 5% | 6.5% | 6.1% | 5.8% | 4.4% | 1.9% | 1.5% | 1.2% | 0.37% |
| Feb 2026 | 16.4% | 20.1% | 15% | 13.9% | 4.9% | 6.4% | 6% | 6.9% | 5.1% | 1.9% | 1.5% | 1.5% | 0.36% |
| Mar 2026 | 18.6% | 18.6% | 13.8% | 13.2% | 5.6% | 6.9% | 5.6% | 7.6% | 4.7% | 2.1% | 1.7% | 1.4% | 0.41% |
| Apr 2026 | 18.1% | 22.1% | 11.7% | 14.8% | 5.4% | 8% | 5.4% | 5.2% | 4.2% | 2% | 1.4% | 1.3% | 0.33% |
| May 2026 | 18.7% | 18.7% | 12% | 15% | 6.8% | 8.2% | 5.6% | 5.4% | 4.4% | 2.1% | 1.4% | 1.4% | 0.34% |
| Jun 2026 | 18.1% | 18.1% | 10.2% | 14.5% | 9.9% | 8% | 6.6% | 5.2% | 4.2% | 2% | 1.4% | 1.3% | 0.33% |
| Jul 2026 | 15.1% | 18.5% | 12.2% | 15.2% | 10.2% | 6.9% | 6.8% | 5.3% | 4.6% | 2.1% | 1.4% | 1.4% | 0.33% |
| Aug 2026 | 18.5% | 18.5% | 12.7% | 13.2% | 8.3% | 5.9% | 5.5% | 6.3% | 5.2% | 2.5% | 1.7% | 1.4% | 0.33% |
| Sep 2026 | 19% | 19% | 14.7% | 13.4% | 7% | 6.1% | 5.7% | 5.4% | 4.5% | 2.1% | 1.4% | 1.4% | 0.34% |
How has the Electrolux and The Warehouse comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: The Warehouse took it in December 2025.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among washing machine brands worldwide moved from 17.6% to 19%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, The Warehouse’s estimated Share of Search among washing machine brands worldwide moved from 17.6% to 19%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for washing machine brands worldwide in September 2026?
2 changes
In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 18.5% to 19%.
In September 2026, The Warehouse gained estimated Share of Search among washing machine brands worldwide, from 18.5% to 19%.
Other head-to-heads among washing machine brands
How each brand is measured
Brandwave collects information about searches that people make online using Electrolux’s and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electrolux
1 branded search term
- electrolux
The Warehouse
1 branded search term
- warehouse
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