Bosch vs Smeg:Which is searched more?
In September 2026, Smeg had more branded searches than Bosch among washing machine brands worldwide. Smeg was estimated to have 1.2M branded searches compared to Bosch’s 677K, and held a 16.8% Share of Search versus Bosch’s 9.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bosch or Smeg?
Compare the washing machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smeg, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Whirlpool | Bosch | Midea | Haier | Beko | LG | Samsung | Miele | Westinghouse | Fisher & Paykel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.7% | 15.6% | 16.9% | 10.4% | 5.9% | 7.7% | 7.2% | 6.9% | 5.9% | 1.5% | 1.8% | 0.44% |
| Nov 2025 | 26.6% | 16.5% | 14.8% | 9.1% | 5.4% | 6.7% | 6.5% | 5.3% | 5.1% | 2% | 1.6% | 0.39% |
| Dec 2025 | 19.8% | 18% | 14.6% | 10.8% | 5.9% | 8.7% | 7.2% | 5.8% | 5.2% | 2.2% | 1.4% | 0.36% |
| Jan 2026 | 19.3% | 17.9% | 16.5% | 10.5% | 5.8% | 7.5% | 7.1% | 6.7% | 5.1% | 1.8% | 1.4% | 0.43% |
| Feb 2026 | 18.8% | 17.2% | 16% | 10.5% | 5.7% | 7.4% | 6.9% | 7.9% | 5.8% | 1.7% | 1.7% | 0.42% |
| Mar 2026 | 20.9% | 15.6% | 14.9% | 10.4% | 6.3% | 7.8% | 6.3% | 8.6% | 5.3% | 1.9% | 1.5% | 0.46% |
| Apr 2026 | 21.3% | 13.8% | 17.5% | 10.5% | 6.4% | 9.4% | 6.4% | 6.1% | 5% | 1.6% | 1.6% | 0.39% |
| May 2026 | 21.2% | 13.6% | 17% | 10.2% | 7.8% | 9.3% | 6.4% | 6.1% | 5% | 1.6% | 1.6% | 0.38% |
| Jun 2026 | 20.5% | 11.5% | 16.4% | 9.8% | 11.2% | 9% | 7.5% | 5.9% | 4.8% | 1.5% | 1.5% | 0.37% |
| Jul 2026 | 17.1% | 13.9% | 17.3% | 10% | 11.5% | 7.8% | 7.7% | 6% | 5.3% | 1.6% | 1.5% | 0.38% |
| Aug 2026 | 20.9% | 14.4% | 14.9% | 10.6% | 9.4% | 6.7% | 6.3% | 7.1% | 5.9% | 1.9% | 1.5% | 0.38% |
| Sep 2026 | 21.7% | 16.8% | 15.3% | 9.8% | 8% | 6.9% | 6.5% | 6.2% | 5.1% | 1.6% | 1.6% | 0.39% |
How has the Bosch and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among washing machine brands worldwide moved from 10.4% to 9.8%, and its estimated monthly branded searches moved from 788K to 677K.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among washing machine brands worldwide moved from 15.6% to 16.8%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for washing machine brands worldwide in September 2026?
2 changes
In September 2026, Smeg overtook Whirlpool to rank 2nd among washing machine brands worldwide, with 16.8% estimated Share of Search.
In September 2026, Bosch lost estimated Share of Search among washing machine brands worldwide, from 10.6% to 9.8%.
Other head-to-heads among washing machine brands
How each brand is measured
Brandwave collects information about searches that people make online using Bosch’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
79 branded search terms
- bosch air blower
- bosch air nailer
- bosch alarm panel
- bosch bag
- bosch belt sander
- bosch bench grinder
- bosch bench saw
- bosch biscuit joiner
- bosch borescope
- bosch breaker hammer
- bosch brush cutter
- bosch caulking gun
- bosch chasing machine
- bosch chipping hammer
- bosch chuck key
- bosch compound miter saw
- bosch cordless angle grinder
- bosch cordless sawzall
- bosch cordless screwdriver
- bosch demolition hammer
- bosch dishwasher
- bosch drill bits
- bosch dust extractor
- bosch flame detector
- bosch forstner bit
- bosch freestanding oven
- bosch fridge
- bosch fridge freezer
- bosch green laser
- bosch grinder blades
- bosch grinding disc
- bosch hacksaw frame
- bosch hand blender
- bosch hand sander
- bosch heat gun
- bosch hole saw
- bosch hot water
- bosch hover mower
- bosch impact wrench
- bosch induction hob
1–40 of 79
Smeg
4 branded search terms
- smeg
- smeg coffee machine
- smeg fridge
- smeg toaster
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