Brandwave

Bosch vs LG:Which is searched more?

In September 2026, LG had more branded searches than Bosch among washing machine brands worldwide. LG was estimated to have 386K branded searches compared to Bosch’s 165K, and held an 8% Share of Search versus Bosch’s 3.4%. These are worldwide searches for English-language branded terms.

Share of Search among washing machine brands worldwide in September 2026Which is more popular in search, Bosch or LG?
Bosch3.4%165K searches
vs
LG8%386K searches

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Which is more popular in search, Bosch or LG?

Compare the washing machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and LG among washing machine brands worldwide, by month

Share of Search by month for LG, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegMideaBekoLGHaierBoschSamsungMieleWestinghouseFisher & PaykelWhirlpool
Oct 202529.4%20.5%8.8%10.8%9.2%8.8%3.9%2.9%2.2%2.6%0.65%0.16%
Nov 202537.4%20.3%7.5%9.2%6.6%7.5%2.8%3.1%2.8%2.3%0.55%0.11%
Dec 202528.5%22.8%8.5%10.4%7.4%10.4%3.1%2.9%3.2%2.1%0.51%0.13%
Jan 202628.6%23.3%8.6%10.5%9%8.6%3.1%2.9%2.6%2.1%0.63%0.15%
Feb 202627.4%22.6%8.3%10.1%10.6%8.3%3%3.9%2.5%2.5%0.61%0.15%
Mar 202629.7%19.9%8.9%8.9%11.3%8.9%3.3%3.5%2.7%2.2%0.65%0.13%
Apr 202631.5%18%9.4%9.4%8.2%11.5%3.5%3.2%2.3%2.3%0.57%0.11%
May 202630.8%17.6%11.3%9.2%8%11.3%3.4%3.1%2.3%2.3%0.56%0.14%
Jun 202629.3%14.3%16.1%10.7%7.6%10.7%3.2%2.9%2.2%2.1%0.53%0.13%
Jul 202624.8%18%16.8%11.2%7.9%9.2%3.4%3.6%2.3%2.2%0.55%0.16%
Aug 202629.9%17.9%13.4%9%9.4%7.3%4%3.5%2.7%2.2%0.54%0.16%
Sep 202630.9%21.1%11.3%9.3%8%7.6%3.4%3.1%2.3%2.3%0.56%0.17%

How has the Bosch and LG comparison changed over the last 12 months?

  • LG was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among washing machine brands worldwide moved from 3.9% to 3.4%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among washing machine brands worldwide moved from 9.2% to 8%, and its estimated monthly branded searches moved from 472K to 386K.

How did search popularity change for washing machine brands worldwide in September 2026?

  1. In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 9.4% to 8%.

  2. In September 2026, Bosch lost estimated Share of Search among washing machine brands worldwide, from 4% to 3.4%.

Other head-to-heads among washing machine brands

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch washing machine

LG

2 branded search terms

  • lg com
  • lg washing machine

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.