Bellroy vs Secrid:Which is more popular by branded search?
In August 2026, Bellroy had more branded searches than Secrid among wallet brands worldwide. Bellroy was estimated to have 274K branded searches compared to Secrid’s 201K, and held a 32.9% Share of Search versus Secrid’s 24.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bellroy or Secrid?
Compare the wallet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bellroy, Secrid. The figures are in the table below the chart.
View monthly share of search table
| Month | Ridge | Bellroy | Secrid | Herschel | Fossil |
|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 30.9% | 28.2% | 3.8% | 2.5% |
| Nov 2025 | 30.1% | 27% | 36.8% | 3.3% | 2.7% |
| Dec 2025 | 32.1% | 28.7% | 32.1% | 3.5% | 3.5% |
| Jan 2026 | 36.9% | 27% | 30.1% | 3.3% | 2.7% |
| Feb 2026 | 38.9% | 29.1% | 26.1% | 3.5% | 2.3% |
| Mar 2026 | 39.2% | 29.2% | 26.2% | 3.5% | 1.9% |
| Apr 2026 | 34.7% | 31.7% | 28.4% | 3.1% | 2.1% |
| May 2026 | 41.1% | 30.6% | 22.5% | 3.7% | 2% |
| Jun 2026 | 32.1% | 29.2% | 32.1% | 4.3% | 2.4% |
| Jul 2026 | 35.8% | 33.3% | 24% | 4.8% | 2.2% |
| Aug 2026 | 36.1% | 32.9% | 24.1% | 4.9% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Bellroy and Secrid comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Secrid took it in November 2025, Bellroy took it in February 2026, Secrid took it in June 2026, Bellroy took it in July 2026.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among wallet brands worldwide moved from 30.9% to 32.9%, and its estimated monthly branded searches moved from 220K to 274K.
- Across the 11 months ending August 2026, Secrid’s estimated Share of Search among wallet brands worldwide moved from 28.2% to 24.1%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for wallet brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Bellroy worldwide rose 24.6% over 11 measured months, from 220K to 274K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bellroy’s and Secrid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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