Brandwave

Big Joe vs Toyota Material Handling:Which is more popular?

In September 2026, Toyota Material Handling had more branded searches than Big Joe among walkie stacker brands worldwide. Toyota Material Handling had about 44,400 branded searches, while Big Joe had 40,500. Toyota Material Handling made up 42.6% of all walkie stacker brand searches we track, and Big Joe accounted for 38.8%. When we asked ChatGPT and Google AI Overviews about walkie stacker brands, Big Joe and Toyota Material Handling each appeared in two of the five answers. Toyota Material Handling was mentioned before Big Joe in every answer.

Among walkie stacker brands worldwide in September 2026

Who do people search for more?

Toyota Material Handling, about 10% more searches than Big Joe

Toyota Material Handling 44.4K searchesBig Joe 40.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Big Joe in 2 of 5Toyota Material Handling in 2 of 5

Who does AI recommend more?

Toyota Material Handling, named ahead of Big Joe in every answer

Toyota Material Handling first in 2Big Joe never first

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Top walkie stacker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Big Joe and Toyota Material Handling were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Toyota Material Handling was listed before Big Joe in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota Material Handling1st
  2. Crown2nd
  3. Big Joe3rd
  4. Yale4th
  5. Linde–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crown3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toyota Material Handling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Joe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about walkie stacker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Big Joe or Toyota Material Handling more popular in search?

This chart shows how often people search Google for Big Joe and Toyota Material Handling by name. Each line represents a brand's share of searches for all five walkie stacker brands we track, month by month, from English-language searches worldwide.

Big Joe and Toyota Material Handling among walkie stacker brands worldwide, by month

Share of searches by month for Toyota Material Handling, Big Joe. The figures are in the table below the chart.

View monthly share of searches table
MonthToyota Material HandlingBig JoeCrownYaleLinde
Oct 202543.5%35.7%13.1%7.4%0.34%
Nov 202539.6%43.4%10.6%6%0.34%
Dec 202535%46.8%11.4%6.4%0.3%
Jan 202635.4%47.4%11.6%5.4%0.31%
Feb 202636.1%48.4%9.7%5.5%0.31%
Mar 202640.8%41%12.2%5.7%0.32%
Apr 202645%35.6%13%6%0.28%
May 202639.7%43.4%10.6%6%0.28%
Jun 202638.7%42.4%12.7%5.9%0.27%
Jul 202636.9%45.4%11.1%6.3%0.29%
Aug 202643.1%38.6%11.5%6.5%0.3%
Sep 202642.6%38.8%11.6%6.6%0.37%

How has the Big Joe and Toyota Material Handling comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Big Joe took it in November 2025, Toyota Material Handling took it in April 2026, Big Joe took it in May 2026, Toyota Material Handling took it in August 2026.
  • Across the 12 months ending September 2026, Big Joe’s share of searches among walkie stacker brands worldwide moved from 35.7% to 38.8%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Toyota Material Handling’s share of searches among walkie stacker brands worldwide moved from 43.5% to 42.6%, and its estimated monthly branded searches moved from 49.3K to 44.4K.

How did search popularity change for walkie stacker brands worldwide in September 2026?

0 changes

Neither Big Joe nor Toyota Material Handling moved beyond provider rounding among walkie stacker brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Big Joe’s and Toyota Material Handling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Joe

1 branded search term

  • big joe

Toyota Material Handling

2 branded search terms

  • toyota forklift
  • toyota material handling

How the Brand Demand Index is measured

Other head-to-heads among walkie stacker brands

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