Brandwave

Drunk Elephant vs Paula's Choice:Which is more popular?

In September 2026, Paula's Choice had more branded searches than Drunk Elephant among vitamin C serum brands worldwide. Paula's Choice had about 14,500 branded searches, while Drunk Elephant had 8,100. Paula's Choice made up 5.4% of all vitamin C serum brand searches we track, and Drunk Elephant accounted for 3%. When we asked ChatGPT and Google AI Overviews about vitamin C serum brands, Paula's Choice appeared in one of the four answers and Drunk Elephant in none.

Among vitamin C serum brands worldwide in September 2026

Who do people search for more?

Paula's Choice, about 79% more searches than Drunk Elephant

Paula's Choice 14.5K searchesDrunk Elephant 8.1K searches

Who does AI mention more?

Paula's Choice, mentioned in 1 of 4 answers, Drunk Elephant in 0

Paula's Choice in 1 of 4Drunk Elephant in 0 of 4

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Top vitamin C serum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Paula's Choice was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Drunk Elephant did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SkinCeuticals1st
  2. Timeless Skin Care2nd
  3. Naturium3rd
  4. CeraVe4th
  5. La Roche-Posay5th
  6. Paula's Choice6th
  7. Sunday Riley7th
  8. The Ordinary–
  9. Olay–
  10. Drunk Elephant–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SkinCeuticals3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Timeless Skin Care3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • La Roche-Posay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naturium2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Paula's Choice1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunday Riley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Ordinary0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Olay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Drunk Elephant0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about vitamin C serum brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Drunk Elephant or Paula's Choice more popular in search?

This chart shows how often people search Google for Drunk Elephant and Paula's Choice by name. Each line represents a brand's share of searches for all 12 vitamin C serum brands we track, month by month, from English-language searches worldwide.

Drunk Elephant and Paula's Choice among vitamin C serum brands worldwide, by month

Share of searches by month for Paula's Choice, Drunk Elephant. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinCeuticalsTimeless Skin CareCeraVeLa Roche-PosayThe OrdinaryOlayPaula's ChoiceNaturiumDrunk ElephantMaeloveSunday RileyTruSkin
Oct 202535.9%16.6%7.4%9.1%7.4%6.1%5.5%5%2.2%1.8%1.2%1.8%
Nov 202541.1%16.5%6%7.4%7.4%4.9%5.5%4%2.2%2.7%1.2%1.2%
Dec 202534.6%23.9%4.8%8.8%7.1%4.8%5.4%3.9%2.1%2.1%1.4%1.1%
Jan 202632.6%21%7.7%7.7%7.7%5.1%5.7%5.1%1.9%2.8%1%1.5%
Feb 202637.1%18.2%8.1%8.1%8.1%4.4%5%4.4%2%2%0.88%1.6%
Mar 202635.1%22.7%6.8%8.3%6.8%4.5%5.4%3.7%2.5%2%0.89%1.3%
Apr 202634.6%22.4%8.2%8.2%6.7%4.5%5.3%3.7%2.4%2%0.73%1.3%
May 202637.5%19.8%7.3%7.3%7.3%4%5.6%4%3.2%2.2%0.79%1.2%
Jun 202638.3%21.6%5.3%6.5%6.5%4.3%5.2%3.5%3.5%3.5%0.68%1%
Jul 202638.7%21.9%5.3%6.5%6.5%4.4%5.2%4.4%2.9%2.4%0.69%1%
Aug 202638.6%21.8%5.3%6.5%6.5%5.3%5.2%3.6%2.9%2.4%0.86%1%
Sep 202635%22.7%6.8%6.8%6.8%5.5%5.4%3.7%3%2.5%0.9%0.9%

How has the Drunk Elephant and Paula's Choice comparison changed over the last 12 months?

3 findings

How did search popularity change for vitamin C serum brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Drunk Elephant worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Drunk Elephant’s and Paula's Choice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Drunk Elephant

1 branded search term

  • drunk elephant c firma

Paula's Choice

2 branded search terms

  • paula's choice vitamin c
  • paulas choice c15

How the Brand Demand Index is measured

Other head-to-heads among vitamin C serum brands

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