Roku vs Xiaomi:Which is searched more?
In August 2026, Xiaomi had more branded searches than Roku among video streaming devices worldwide. Xiaomi was estimated to have 6.1M branded searches compared to Roku’s 1.8M, and held a 40.2% Share of Search versus Roku’s 12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Roku or Xiaomi?
Compare the video streaming devices people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xiaomi, Roku. The figures are in the table below the chart.
View monthly share of search table
| Month | Xiaomi | Roku |
|---|---|---|
| Oct 2025 | 47.7% | 11.7% |
| Nov 2025 | 43.9% | 10.7% |
| Dec 2025 | 44.5% | 10.9% |
| Jan 2026 | 47.5% | 11.6% |
| Feb 2026 | 47.2% | 11.6% |
| Mar 2026 | 48.4% | 11.9% |
| Apr 2026 | 44.7% | 11% |
| May 2026 | 44.8% | 11% |
| Jun 2026 | 43.6% | 13% |
| Jul 2026 | 43.7% | 13.1% |
| Aug 2026 | 40.2% | 12% |
| Sep 2026 | — | — |
How has the Roku and Xiaomi comparison changed over the last 12 months?
3 findings
- Xiaomi was ahead of Roku in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Roku’s estimated Share of Search among video streaming devices worldwide moved from 11.7% to 12%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among video streaming devices worldwide moved from 47.7% to 40.2%, and its estimated monthly branded searches moved from 7.5M to 6.1M.
How did search popularity change for video streaming devices worldwide in August 2026?
3 changes
In August 2026, Apple TV overtook Xiaomi to take the highest estimated Share of Search among video streaming devices worldwide, at 40.2%.
In August 2026, Xiaomi lost estimated Share of Search among video streaming devices worldwide, from 43.7% to 40.2%.
In August 2026, Roku lost estimated Share of Search among video streaming devices worldwide, from 13.1% to 12%.
How each brand is measured
Brandwave collects information about searches that people make online using Roku’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.