Coursera vs edX:Which is more popular by branded search?
In August 2026, Coursera had more branded searches than edX among university online degrees worldwide. Coursera was estimated to have 3.4M branded searches compared to edX’s 368K, and held a 71.3% Share of Search versus edX’s 7.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Coursera or edX?
Compare the university online degrees schools and universities use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coursera, edX. The figures are in the table below the chart.
View monthly share of search table
| Month | Coursera | University of Phoenix | edX | Open University | Udacity | SNHU |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.8% | 9.5% | 9.5% | 7.8% | 2.3% | 0.05% |
| Nov 2025 | 68.2% | 9.2% | 11.2% | 9.2% | 2.2% | 0.05% |
| Dec 2025 | 72.7% | 8% | 9.8% | 6.5% | 2.9% | 0.06% |
| Jan 2026 | 71.1% | 9.6% | 9.6% | 7.8% | 1.9% | 0.08% |
| Feb 2026 | 69.6% | 9.4% | 11.4% | 7.6% | 1.9% | 0.06% |
| Mar 2026 | 67.9% | 11.2% | 11.2% | 7.5% | 2.2% | 0.06% |
| Apr 2026 | 70.5% | 11.6% | 7.7% | 7.7% | 2.3% | 0.09% |
| May 2026 | 70.8% | 11.6% | 7.8% | 7.8% | 1.9% | 0.06% |
| Jun 2026 | 72.1% | 11.8% | 7.9% | 6.5% | 1.6% | 0.05% |
| Jul 2026 | 70.1% | 11.5% | 7.7% | 9.4% | 1.3% | 0.05% |
| Aug 2026 | 71.3% | 11.7% | 7.8% | 7.8% | 1.3% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Coursera and edX comparison changed over the last 12 months?
3 findings
- Coursera was ahead of edX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coursera’s estimated Share of Search among university online degrees worldwide moved from 70.8% to 71.3%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 11 months ending August 2026, edX’s estimated Share of Search among university online degrees worldwide moved from 9.5% to 7.8%, and its estimated monthly branded searches moved from 550K to 368K.
How did search popularity change for university online degrees worldwide in August 2026?
2 changes
In August 2026, Coursera gained estimated Share of Search among university online degrees worldwide, from 70.1% to 71.3%.
In August 2026, edX rose from 4th to 3rd among university online degrees worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Coursera’s and edX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.