Ada vs KitchenAid:Which is searched more?
In September 2026, KitchenAid had more branded searches than Ada among undercounter Refrigerator brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Ada’s 1M, and held a 55.3% Share of Search versus Ada’s 43.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ada or KitchenAid?
Compare the undercounter refrigerator brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Ada. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Ada | Uline | Thor | Turbo Air | Marvel |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.7% | 34.9% | 0.52% | 0.23% | 0.28% | 0.42% |
| Nov 2025 | 74.2% | 25% | 0.3% | 0.13% | 0.16% | 0.25% |
| Dec 2025 | 77.9% | 21.3% | 0.31% | 0.11% | 0.17% | 0.17% |
| Jan 2026 | 63.7% | 35.2% | 0.43% | 0.23% | 0.23% | 0.19% |
| Feb 2026 | 63.1% | 35.7% | 0.52% | 0.23% | 0.29% | 0.19% |
| Mar 2026 | 59.3% | 39.3% | 0.58% | 0.26% | 0.26% | 0.21% |
| Apr 2026 | 58.7% | 40% | 0.59% | 0.22% | 0.26% | 0.22% |
| May 2026 | 55.6% | 43% | 0.64% | 0.28% | 0.28% | 0.19% |
| Jun 2026 | 52.8% | 45.4% | 0.67% | 0.3% | 0.3% | 0.45% |
| Jul 2026 | 59% | 39.6% | 0.71% | 0.32% | 0.26% | 0.17% |
| Aug 2026 | 58.6% | 39.6% | 0.71% | 0.32% | 0.32% | 0.48% |
| Sep 2026 | 55.3% | 43.4% | 0.64% | 0.23% | 0.23% | 0.19% |
How has the Ada and KitchenAid comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Ada in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ada’s estimated Share of Search among undercounter Refrigerator brands worldwide moved from 34.9% to 43.4%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among undercounter Refrigerator brands worldwide moved from 63.7% to 55.3%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
How did search popularity change for undercounter Refrigerator brands worldwide in September 2026?
2 changes
In September 2026, Ada gained estimated Share of Search among undercounter Refrigerator brands worldwide, from 39.6% to 43.4%.
In September 2026, KitchenAid lost estimated Share of Search among undercounter Refrigerator brands worldwide, from 58.6% to 55.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Ada’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ada
2 branded search terms
- ada
- ada cx
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
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