Bosch vs Kenwood:Which is searched more?
In September 2026, Kenwood had more branded searches than Bosch among undercounter fridge brands worldwide. Kenwood was estimated to have 394K branded searches compared to Bosch’s 169K, and held a 21.2% Share of Search versus Bosch’s 9.1%. These are worldwide searches for English-language branded terms.
Follow Bosch vs Kenwood and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bosch or Kenwood?
Compare the undercounter fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kenwood, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Kenwood | Bosch | Polar |
|---|---|---|---|---|
| Oct 2025 | 69.8% | 21.3% | 7.8% | 1.1% |
| Nov 2025 | 77.1% | 17.6% | 4.4% | 0.94% |
| Dec 2025 | 79.3% | 15.4% | 4.5% | 0.81% |
| Jan 2026 | 72.7% | 19.1% | 6.8% | 1.4% |
| Feb 2026 | 69.7% | 22.4% | 6.7% | 1.3% |
| Mar 2026 | 66.4% | 24.9% | 7.4% | 1.3% |
| Apr 2026 | 68.6% | 22.3% | 7.9% | 1.2% |
| May 2026 | 66.6% | 23.4% | 8.7% | 1.3% |
| Jun 2026 | 66.5% | 22.5% | 9.6% | 1.3% |
| Jul 2026 | 67.7% | 21.7% | 9.3% | 1.3% |
| Aug 2026 | 66.2% | 21.4% | 11.1% | 1.3% |
| Sep 2026 | 68.5% | 21.2% | 9.1% | 1.2% |
How has the Bosch and Kenwood comparison changed over the last 12 months?
3 findings
- Kenwood was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among undercounter fridge brands worldwide moved from 7.8% to 9.1%, and its estimated monthly branded searches moved from 205K to 169K.
- Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among undercounter fridge brands worldwide moved from 21.3% to 21.2%, and its estimated monthly branded searches moved from 557K to 394K.
How did search popularity change for undercounter fridge brands worldwide in September 2026?
2 changes
In September 2026, Bosch lost estimated Share of Search among undercounter fridge brands worldwide, from 11.1% to 9.1%.
Kenwood’s estimated Share of Search among undercounter fridge brands worldwide has lost ground for 3 months in a row, from 22.5% to 21.2% in September 2026.
Other head-to-heads among undercounter fridge brands
How each brand is measured
Brandwave collects information about searches that people make online using Bosch’s and Kenwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.