Figma vs Penpot:Which is more popular?
In September 2026, Figma had more branded searches than Penpot among UI design tools worldwide. Figma had about 5 million branded searches, while Penpot had 110,000. Figma made up 95.3% of all UI design tool searches we track, and Penpot accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about UI design tools, Figma appeared in all five answers and Penpot in three. Figma was mentioned before Penpot in every answer.
Who do people search for more?
Figma, about 45 searches for every 1 for Penpot
Who does AI mention more?
Figma, mentioned in every answer we collected
Who does AI recommend more?
Figma, named ahead of Penpot in every answer
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Top UI design tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Figma appeared in all five answers. Penpot was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Figma was listed before Penpot in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Figma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sketch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Framer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Penpot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adobe XD2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Visily2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about UI design tools
5 answers
Asked ChatGPT
“Which UI design tool should I use?”
Asked ChatGPT
“What are the best UI design tools?”
Asked ChatGPT
“What's the best UI design tool for interface design?”
Searched Google, AI Overview
“ui design tools”
Searched Google, AI Overview
“interface design software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Figma or Penpot more popular in search?
This chart shows how often people search Google for Figma and Penpot by name. Each line represents a brand's share of searches for all six UI design tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Figma, Penpot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Figma | Penpot | Framer | Adobe XD | Sketch | Visily |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.9% | 1.1% | 1.4% | 1.4% | 0.51% | 0.63% |
| Nov 2025 | 94.9% | 1.1% | 1.4% | 1.4% | 0.51% | 0.63% |
| Dec 2025 | 95% | 1.1% | 1.7% | 1.1% | 0.51% | 0.51% |
| Jan 2026 | 94.7% | 1.1% | 1.8% | 1.4% | 0.51% | 0.51% |
| Feb 2026 | 95.2% | 1.2% | 1.8% | 0.94% | 0.42% | 0.52% |
| Mar 2026 | 95.6% | 1.2% | 1.5% | 0.77% | 0.42% | 0.52% |
| Apr 2026 | 96% | 1.2% | 1.3% | 0.78% | 0.35% | 0.42% |
| May 2026 | 96.2% | 1.2% | 1.3% | 0.64% | 0.35% | 0.28% |
| Jun 2026 | 95.4% | 1.4% | 1.4% | 0.94% | 0.52% | 0.35% |
| Jul 2026 | 95.6% | 1.7% | 1.4% | 0.63% | 0.35% | 0.28% |
| Aug 2026 | 94.3% | 2.1% | 1.5% | 1.1% | 0.63% | 0.34% |
| Sep 2026 | 95.3% | 2.1% | 1.2% | 0.63% | 0.42% | 0.28% |
How has the Figma and Penpot comparison changed over the last 12 months?
3 findings
- Figma was ahead of Penpot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Figma’s share of searches among UI design tools worldwide moved from 94.9% to 95.3%, and its estimated monthly branded searches moved from 6.1M to 5M.
- Across the 12 months ending September 2026, Penpot’s share of searches among UI design tools worldwide moved from 1.1% to 2.1%, and its estimated monthly branded searches moved from 74K to 110K.
How did search popularity change for UI design tools worldwide in September 2026?
2 changes
In September 2026, Figma gained share of searches among UI design tools worldwide, from 94.3% to 95.3%.
Penpot’s share of searches among UI design tools worldwide has gained ground for 3 months in a row, from 1.4% to 2.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Figma’s and Penpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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