Billo vs Insense:Which is more popular by branded search?
In August 2026, Insense had more branded searches than Billo among UGC production platforms worldwide. Insense was estimated to have 7.3K branded searches compared to Billo’s 5.7K, and held a 21.9% Share of Search versus Billo’s 17.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Billo or Insense?
Compare the platforms that source customer and creator content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Insense, Billo. The figures are in the table below the chart.
View monthly share of search table
| Month | Social Cat | Insense | Billo | Stack Influence | minisocial |
|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 5.8% | 8.6% | 13.3% | 5.2% |
| Nov 2025 | 62.5% | 5.1% | 9% | 18.6% | 4.7% |
| Dec 2025 | 59.9% | 4.2% | 18.3% | 14.6% | 3% |
| Jan 2026 | 72% | 6% | 9.8% | 9.6% | 2.6% |
| Feb 2026 | 63.1% | 8.5% | 12.8% | 12.5% | 3.1% |
| Mar 2026 | 53% | 13.5% | 15.5% | 12.9% | 5.2% |
| Apr 2026 | 52% | 14.9% | 15.2% | 12.6% | 5.2% |
| May 2026 | 51.8% | 12.4% | 14% | 15.5% | 6.4% |
| Jun 2026 | 50.3% | 13.3% | 15.3% | 15% | 6% |
| Jul 2026 | 46% | 17.6% | 17.3% | 13.7% | 5.5% |
| Aug 2026 | 44.3% | 21.9% | 17.1% | 10.8% | 6% |
| Sep 2026 | — | — | — | — | — |
How has the Billo and Insense comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Insense took it in July 2026.
- Across the 11 months ending August 2026, Billo’s estimated Share of Search among UGC production platforms worldwide moved from 8.6% to 17.1%, and its estimated monthly branded searches moved from 2.3K to 5.7K.
- Across the 11 months ending August 2026, Insense’s estimated Share of Search among UGC production platforms worldwide moved from 5.8% to 21.9%, and its estimated monthly branded searches moved from 1.6K to 7.3K.
How did search popularity change for UGC production platforms worldwide in August 2026?
2 changes
In August 2026, Insense gained estimated Share of Search among UGC production platforms worldwide, from 17.6% to 21.9%.
Estimated monthly branded searches for Billo worldwide rose 145.7% over 11 measured months, from 2.3K to 5.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Billo’s and Insense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.