Brandwave

ARS vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than ARS among tree loppers brands worldwide. Stihl had about 823,000 branded searches, while ARS had 210. Stihl made up 78.2% of all tree loppers brand searches we track, and ARS accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about tree loppers brands, ARS appeared in three of the five answers and Stihl in none.

Among tree loppers brands worldwide in September 2026

Who do people search for more?

Stihl, about 3919 searches for every 1 for ARS

Stihl 823K searchesARS 210 searches

Who does AI mention more?

ARS, mentioned in 3 of 5 answers, Stihl in 0

ARS in 3 of 5Stihl in 0 of 5

Who does AI recommend more?

ARS, the only one of the two named

ARS first in 3Stihl never named

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Top tree loppers brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ARS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. ARS3rd
  4. Bahco4th
  5. Stihl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Felco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ARS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tree loppers brands

5 answers
  • Asked ChatGPT

    “Which tree loppers brand should I buy?”

    1. 1Fiskars
    2. 2Felco
    3. 3ARS
  • Asked ChatGPT

    “What are the best tree loppers brands?”

    1. 1Felco
    2. 2Fiskars
    3. 3ARS
    4. 4Bahco
  • Asked ChatGPT

    “What's the best tree loppers brand for garden pruning?”

    1. 1Fiskars
    2. 2Felco
    3. 3ARS
  • Searched Google, AI Overview

    “best tree loppers”

    1. 1Fiskars
    2. 2Felco
  • Searched Google, AI Overview

    “pruning loppers”

    1. 1Fiskars

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ARS or Stihl more popular in search?

This chart shows how often people search Google for ARS and Stihl by name. Each line represents a brand's share of searches for all five tree loppers brands we track, month by month, from English-language searches worldwide.

ARS and Stihl among tree loppers brands worldwide, by month

Share of searches by month for Stihl, ARS. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlFiskarsBahcoFelcoARS
Oct 202578.1%15%4.7%2.1%0.02%
Nov 202575.7%17.2%4.6%2.5%0.02%
Dec 202577.3%15.5%4.6%2.5%0.02%
Jan 202678.4%15.2%3.9%2.6%0.02%
Feb 202678.9%14.6%3.9%2.6%0.02%
Mar 202677.9%14.8%4.7%2.6%0.02%
Apr 202678.8%16.3%3.2%1.7%0.01%
May 202678.2%16.9%3.2%1.7%0.01%
Jun 202681.7%13.7%2.7%1.8%0.01%
Jul 202678%17.1%3.1%1.7%0.02%
Aug 202677.2%17.6%3.1%2.1%0.02%
Sep 202678.2%15.9%3.8%2.1%0.02%

How has the ARS and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of ARS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ARS’s share of searches among tree loppers brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 210.
  • Across the 12 months ending September 2026, Stihl’s share of searches among tree loppers brands worldwide moved from 78.1% to 78.2%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for tree loppers brands worldwide in September 2026?

1 change
  1. In September 2026, Stihl gained share of searches among tree loppers brands worldwide, from 77.2% to 78.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ARS’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ARS

1 branded search term

  • ars pruning saw

Stihl

1 branded search term

  • stihl

How the Brand Demand Index is measured

Other head-to-heads among tree loppers brands

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