Brandwave

Osprey vs Peak Design:Which is more popular?

In September 2026, Peak Design had more branded searches than Osprey among travel backpack brands worldwide. Peak Design had about 201,000 branded searches, while Osprey had 33,100. Peak Design made up 5.2% of all travel backpack brand searches we track, and Osprey accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about travel backpack brands, Osprey appeared in all five answers and Peak Design in three. Osprey was mentioned before Peak Design in every answer.

Among travel backpack brands worldwide in September 2026

Who do people search for more?

Peak Design, about 6 searches for every 1 for Osprey

Peak Design 201K searchesOsprey 33.1K searches

Who does AI mention more?

Osprey, mentioned in every answer we collected

Osprey in 5 of 5Peak Design in 3 of 5

Who does AI recommend more?

Osprey, named ahead of Peak Design in every answer

Osprey first in 4Peak Design never first

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Top travel backpack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Osprey appeared in all five answers. Peak Design was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Osprey was listed before Peak Design in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Osprey1st
  2. Aer2nd
  3. Cotopaxi3rd
  4. Peak Design4th
  5. Patagonia5th
  6. Tortuga6th
  7. Quechua7th
  8. Bellroy–
  9. NOMATIC–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Osprey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cotopaxi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peak Design3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quechua2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tortuga2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bellroy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NOMATIC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel backpack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Osprey or Peak Design more popular in search?

This chart shows how often people search Google for Osprey and Peak Design by name. Each line represents a brand's share of searches for all nine travel backpack brands we track, month by month, from English-language searches worldwide.

Osprey and Peak Design among travel backpack brands worldwide, by month

Share of searches by month for Peak Design, Osprey. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagoniaCotopaxiQuechuaBellroyPeak DesignAerNOMATICOspreyTortuga
Oct 202577.3%7%5.7%4.2%3.8%0.59%0.88%0.51%0.13%
Nov 202578.1%7%4.7%4.2%3.8%0.7%0.79%0.52%0.14%
Dec 202575.3%8.3%5.5%5%3.7%0.58%0.85%0.61%0.12%
Jan 202676%8.4%5.6%4.1%3.7%0.59%0.93%0.61%0.13%
Feb 202675.8%8.3%5.6%4.2%3.7%0.7%0.96%0.61%0.17%
Mar 202674.4%8.2%5.5%5%4.5%0.88%0.84%0.6%0.16%
Apr 202671.2%9.6%6.4%5.8%4.3%0.87%0.98%0.7%0.2%
May 202670.3%9.4%6.3%5.7%5.2%1%0.97%0.85%0.22%
Jun 202670.3%9.4%6.3%5.7%5.2%0.99%0.97%0.85%0.22%
Jul 202670.7%9.5%6.3%5.9%4.3%0.99%0.87%1.3%0.18%
Aug 202667.8%11.1%6.1%6.8%5%1.2%0.93%1%0.17%
Sep 202670.4%9.5%6.3%5.8%5.2%0.99%0.97%0.85%0.15%

How has the Osprey and Peak Design comparison changed over the last 12 months?

3 findings
  • Peak Design was ahead of Osprey in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Osprey’s share of searches among travel backpack brands worldwide moved from 0.51% to 0.85%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, Peak Design’s share of searches among travel backpack brands worldwide moved from 3.8% to 5.2%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for travel backpack brands worldwide in September 2026?

1 change

  1. In September 2026, Osprey fell from 7th to 8th among travel backpack brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Osprey’s and Peak Design’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Osprey

1 branded search term

  • osprey bag

Peak Design

2 branded search terms

  • peak design
  • peakdesign

How the Brand Demand Index is measured

Other head-to-heads among travel backpack brands

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