DeepL vs Smartling:Which is more popular by branded search?
In August 2026, DeepL had more branded searches than Smartling among translation APIs worldwide. DeepL was estimated to have 18.7M branded searches compared to Smartling’s 6.9K, and held a 7.6% Share of Search versus Smartling’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DeepL or Smartling?
Compare the APIs used to translate content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DeepL, Smartling. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Translate | DeepL | Microsoft Translator | Smartling | Amazon Translate |
|---|---|---|---|---|---|
| Oct 2025 | 89.8% | 10.1% | 0.15% | <0.01% | <0.01% |
| Nov 2025 | 90.4% | 9.2% | 0.33% | <0.01% | <0.01% |
| Dec 2025 | 91.6% | 8.1% | 0.27% | <0.01% | <0.01% |
| Jan 2026 | 90.7% | 9% | 0.27% | <0.01% | <0.01% |
| Feb 2026 | 91.6% | 8.1% | 0.33% | <0.01% | <0.01% |
| Mar 2026 | 89.8% | 10.1% | 0.12% | <0.01% | <0.01% |
| Apr 2026 | 91.2% | 8.7% | 0.02% | <0.01% | <0.01% |
| May 2026 | 90.8% | 9.1% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 89% | 10.9% | 0.02% | <0.01% | <0.01% |
| Jul 2026 | 88.2% | 11.7% | 0.09% | <0.01% | <0.01% |
| Aug 2026 | 92.3% | 7.6% | 0.08% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the DeepL and Smartling comparison changed over the last 12 months?
3 findings
- DeepL was ahead of Smartling in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among translation APIs worldwide moved from 10.1% to 7.6%, and its estimated monthly branded searches moved from 31.2M to 18.7M.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation APIs worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 10.3K to 6.9K.
How did search popularity change for translation APIs worldwide in August 2026?
2 changes
In August 2026, DeepL lost estimated Share of Search among translation APIs worldwide, from 11.7% to 7.6%.
Estimated monthly branded searches for Smartling worldwide fell 33% over 11 measured months, from 10.3K to 6.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DeepL’s and Smartling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.