Brandwave

Otter vs Sonix:Which is more popular?

In September 2026, Otter had more branded searches than Sonix among transcription services worldwide. Otter had about 382,000 branded searches, while Sonix had 49,500. Otter made up 39.9% of all transcription service searches we track, and Sonix accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about transcription services, Otter appeared in all five answers and Sonix in three. Otter was mentioned before Sonix in every answer.

Among transcription services worldwide in September 2026

Who do people search for more?

Otter, about 8 searches for every 1 for Sonix

Otter 382K searchesSonix 49.5K searches

Who does AI mention more?

Otter, mentioned in every answer we collected

Otter in 5 of 5Sonix in 3 of 5

Who does AI recommend more?

Otter, named ahead of Sonix in every answer

Otter first in 5Sonix never first

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Top transcription services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Otter appeared in all five answers. Sonix was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Otter was listed before Sonix in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Otter1st
  2. Rev2nd
  3. Descript3rd
  4. Sonix3rd
  5. Happy Scribe5th
  6. GoTranscript6th
  7. Whisper7th
  8. Trint–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Otter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rev4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descript3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whisper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sonix3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoTranscript1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Happy Scribe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about transcription services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Otter or Sonix more popular in search?

This chart shows how often people search Google for Otter and Sonix by name. Each line represents a brand's share of searches for all eight transcription services we track, month by month, from English-language searches worldwide.

Otter and Sonix among transcription services worldwide, by month

Share of searches by month for Otter, Sonix. The figures are in the table below the chart.

View monthly share of searches table
MonthOtterDescriptGoTranscriptWhisperSonixRevHappy ScribeTrint
Oct 202545%29.1%8.7%7.2%5.9%4.1%0.03%<0.01%
Nov 202541.8%33%8.1%8.1%6.6%2.2%0.04%<0.01%
Dec 202540.5%32%9.6%7.9%7.9%2.2%0.05%<0.01%
Jan 202641.4%32.5%9.7%8%6.5%1.9%0.03%<0.01%
Feb 202643.2%33.4%6.7%8.2%6.7%1.6%0.04%<0.01%
Mar 202646%29.4%5.9%10.8%5.9%2%0.04%<0.01%
Apr 202644.2%28.4%7%12.7%5.7%1.9%0.02%<0.01%
May 202642.3%27%9.9%12.1%6.6%2.2%0.03%<0.01%
Jun 202638.5%30%9%13.4%6%3%0.03%<0.01%
Jul 202639%30.6%11.2%11.2%5%3%0.04%<0.01%
Aug 202639.7%31.3%11.4%9.4%5.1%3%0.02%<0.01%
Sep 202639.9%31.5%11.5%9.5%5.2%2.5%0.01%0%

How has the Otter and Sonix comparison changed over the last 12 months?

3 findings
  • Otter was ahead of Sonix in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Otter’s share of searches among transcription services worldwide moved from 45% to 39.9%, and its estimated monthly branded searches moved from 568K to 382K.
  • Across the 12 months ending September 2026, Sonix’s share of searches among transcription services worldwide moved from 5.9% to 5.2%, and its estimated monthly branded searches moved from 74K to 49.5K.

How did search popularity change for transcription services worldwide in September 2026?

2 changes
  1. Otter’s share of searches among transcription services worldwide has gained ground for 3 months in a row, from 38.5% to 39.9% in September 2026.

  2. Estimated monthly branded searches for Sonix worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Otter’s and Sonix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Otter

9 branded search terms

  • otter ai
  • otter ai app
  • otter ai transcription
  • otter app
  • otter meeting notes
  • otter transcribe
  • otter transcription
  • otter.ai
  • otterai

Sonix

1 branded search term

  • sonix

How the Brand Demand Index is measured

Other head-to-heads among transcription services

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