Brooks vs HOKA:Which is more popular by branded search?
In August 2026, HOKA had more branded searches than Brooks among trail running shoes worldwide. HOKA was estimated to have 4.8M branded searches compared to Brooks’ 1.3M, and held a 76.2% Share of Search versus Brooks’ 21.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brooks or HOKA?
Compare the trail running shoes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HOKA, Brooks. The figures are in the table below the chart.
View monthly share of search table
| Month | HOKA | Brooks | Salomon | Inov-8 | Altra | La Sportiva |
|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 18.5% | 1.7% | 0.74% | 0.02% | 0.01% |
| Nov 2025 | 77.6% | 19.9% | 1.6% | 0.84% | 0.02% | 0.01% |
| Dec 2025 | 79.4% | 18.4% | 1.6% | 0.58% | 0.02% | 0.01% |
| Jan 2026 | 76% | 21% | 2.2% | 0.78% | 0.02% | 0.01% |
| Feb 2026 | 76.3% | 21.3% | 1.8% | 0.66% | 0.02% | 0.01% |
| Mar 2026 | 76.2% | 21.4% | 1.7% | 0.66% | 0.01% | 0.01% |
| Apr 2026 | 77% | 20.6% | 1.7% | 0.66% | 0.01% | <0.01% |
| May 2026 | 75.8% | 21.7% | 1.9% | 0.65% | 0.01% | <0.01% |
| Jun 2026 | 75.9% | 21.3% | 2.2% | 0.57% | 0.02% | 0.01% |
| Jul 2026 | 74.3% | 22.5% | 2.5% | 0.63% | 0.02% | 0.01% |
| Aug 2026 | 76.2% | 21.1% | 2.2% | 0.53% | 0.02% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Brooks and HOKA comparison changed over the last 12 months?
3 findings
- HOKA was ahead of Brooks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brooks’ estimated Share of Search among trail running shoes worldwide moved from 18.5% to 21.1%, and its estimated monthly branded searches moved from 1M to 1.3M.
- Across the 11 months ending August 2026, HOKA’s estimated Share of Search among trail running shoes worldwide moved from 79% to 76.2%, and its estimated monthly branded searches moved from 4.3M to 4.8M.
How did search popularity change for trail running shoes worldwide in August 2026?
2 changes
In August 2026, HOKA gained estimated Share of Search among trail running shoes worldwide, from 74.3% to 76.2%.
In August 2026, Brooks lost estimated Share of Search among trail running shoes worldwide, from 22.5% to 21.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Brooks’ and HOKA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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