Bemis vs Toto:Which is searched more?
In September 2026, Toto had more branded searches than Bemis among toilet seat brands worldwide. Toto had about 120,000 branded searches, while Bemis had 27,100. Toto made up 22.6% of all toilet seat brand searches we track, and Bemis accounted for 5.1%. These are worldwide searches for English-language branded terms.
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Is Bemis or Toto more popular in search?
Compare the toilet seat brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Toto, Bemis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kohler | Toto | Bemis | Wirquin | Croydex | Mayfair | Euroshowers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.8% | 26% | 5.8% | 1.7% | 1.4% | 0.1% | 0.1% |
| Nov 2025 | 65.5% | 26.3% | 4.8% | 1.8% | 1.4% | 0.13% | 0.07% |
| Dec 2025 | 61.4% | 30.2% | 4.5% | 2% | 1.7% | 0.15% | 0.07% |
| Jan 2026 | 62.2% | 30% | 4.6% | 1.7% | 1.4% | 0.12% | 0.07% |
| Feb 2026 | 61.9% | 29.9% | 4.6% | 2% | 1.4% | 0.12% | 0.08% |
| Mar 2026 | 62.2% | 24.6% | 10.2% | 1.7% | 1.1% | 0.1% | 0.08% |
| Apr 2026 | 65.4% | 25.8% | 5.9% | 1.8% | 0.96% | 0.1% | 0.07% |
| May 2026 | 60% | 29% | 8.1% | 1.6% | 1.1% | 0.12% | 0.08% |
| Jun 2026 | 60% | 29% | 8.1% | 1.6% | 1.1% | 0.12% | 0.08% |
| Jul 2026 | 61.7% | 29.8% | 5.6% | 1.7% | 1.1% | 0.15% | 0.08% |
| Aug 2026 | 66.6% | 26.7% | 4% | 1.5% | 0.98% | 0.13% | 0.09% |
| Sep 2026 | 69.1% | 22.6% | 5.1% | 1.9% | 1% | 0.14% | 0.11% |
How has the Bemis and Toto comparison changed over the last 12 months?
3 findings
- Toto was ahead of Bemis in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bemis’ share of searches among toilet seat brands worldwide moved from 5.8% to 5.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Toto’s share of searches among toilet seat brands worldwide moved from 26% to 22.6%, and its estimated monthly branded searches moved from 148K to 120K.
How did search popularity change for toilet seat brands worldwide in September 2026?
2 changes
In September 2026, Bemis gained share of searches among toilet seat brands worldwide, from 4% to 5.1%.
In September 2026, Toto lost share of searches among toilet seat brands worldwide, from 26.7% to 22.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bemis’ and Toto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among toilet seat brands
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