Brandwave

Black+Decker vs Panasonic:Which is searched more?

In September 2026, Panasonic had more branded searches than Black+Decker among toaster oven brands worldwide. Panasonic had about 823,000 branded searches, while Black+Decker had 220,000. Panasonic made up 24.5% of all toaster oven brand searches we track, and Black+Decker accounted for 6.5%. These are worldwide searches for English-language branded terms.

Share of searches among toaster oven brands worldwide in September 2026Is Black+Decker or Panasonic more popular in search?
Black+Decker6.5%220K searches
vs
Panasonic24.5%823K searches

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Is Black+Decker or Panasonic more popular in search?

Compare the toaster oven brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Black+Decker and Panasonic among toaster oven brands worldwide, by month

Share of searches by month for Panasonic, Black+Decker. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidPanasonicDe'LonghiBlack+DeckerCuisinartBrevilleNinja
Oct 202544.5%20.1%20.1%6%5.9%3.3%0.24%
Nov 202549.8%13.8%20.5%4.5%6.9%4.1%0.3%
Dec 202552.3%14.3%17.4%4.3%7.2%4.3%0.26%
Jan 202643.2%19.6%19.6%5.2%8%3.9%0.29%
Feb 202639.5%27.1%18.3%5.4%5.8%3.7%0.22%
Mar 202641.4%22.6%18.5%6%7.5%3.7%0.22%
Apr 202639.7%27%18.2%5.9%5.3%3.6%0.22%
May 202635.8%27.7%18.6%7.5%6.5%3.7%0.22%
Jun 202635.9%25.4%20.7%7.5%6.1%4.2%0.25%
Jul 202637%24.8%20.2%6.6%7%4.1%0.3%
Aug 202636.7%24.8%20.3%6.6%7.3%4.1%0.3%
Sep 202637.9%24.5%20%6.5%5.9%4.9%0.29%

How has the Black+Decker and Panasonic comparison changed over the last 12 months?

3 findings
  • Panasonic was ahead of Black+Decker in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black+Decker’s share of searches among toaster oven brands worldwide moved from 6% to 6.5%, and its estimated monthly branded searches moved from 245K to 220K.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among toaster oven brands worldwide moved from 20.1% to 24.5%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for toaster oven brands worldwide in September 2026?

1 change
  1. In September 2026, Black+Decker rose from 5th to 4th among toaster oven brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Black+Decker’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black+Decker

2 branded search terms

  • black and decker
  • blackdecker

Panasonic

1 branded search term

  • panasonic

How the Brand Demand Index is measured

Other head-to-heads among toaster oven brands

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