Avène vs Cetaphil:Which is searched more?
In September 2026, Cetaphil had more branded searches than Avène among tinted sunscreen brands worldwide. Cetaphil was estimated to have 1M branded searches compared to Avène’s 246K, and held a 24% Share of Search versus Avène’s 5.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avène or Cetaphil?
Compare the tinted sunscreen brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, Avène. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | Cetaphil | Clinique | Bioderma | Avène | Drunk Elephant | Bondi Sands | COOLA |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 20.9% | 17.2% | 11.5% | 6.3% | 4.2% | 1.5% | 0.12% |
| Nov 2025 | 32.1% | 21.4% | 21.4% | 11.8% | 6.4% | 5.3% | 1.6% | 0.1% |
| Dec 2025 | 36.4% | 19.9% | 19.9% | 10.9% | 6% | 4.9% | 1.8% | 0.11% |
| Jan 2026 | 35.2% | 23.5% | 15.8% | 13% | 7.1% | 3.9% | 1.4% | 0.13% |
| Feb 2026 | 39.8% | 21.7% | 14.6% | 12% | 6.5% | 3.6% | 1.6% | 0.19% |
| Mar 2026 | 35.2% | 23.4% | 15.8% | 12.9% | 7.1% | 3.2% | 2.1% | 0.3% |
| Apr 2026 | 35% | 23.3% | 15.7% | 12.9% | 7% | 3.2% | 2.6% | 0.3% |
| May 2026 | 36.7% | 20.1% | 16.5% | 13.5% | 7.4% | 2.7% | 2.7% | 0.39% |
| Jun 2026 | 39.4% | 21.5% | 14.5% | 11.8% | 6.5% | 2.9% | 2.9% | 0.51% |
| Jul 2026 | 40% | 21.9% | 14.7% | 12% | 6.6% | 2.4% | 2% | 0.42% |
| Aug 2026 | 40% | 21.9% | 14.7% | 12% | 6.6% | 3% | 1.6% | 0.23% |
| Sep 2026 | 36.1% | 24% | 16.2% | 13.2% | 5.9% | 2.6% | 1.8% | 0.14% |
How has the Avène and Cetaphil comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Avène in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avène’s estimated Share of Search among tinted sunscreen brands worldwide moved from 6.3% to 5.9%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among tinted sunscreen brands worldwide moved from 20.9% to 24%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for tinted sunscreen brands worldwide in September 2026?
2 changes
In September 2026, Cetaphil gained estimated Share of Search among tinted sunscreen brands worldwide, from 21.9% to 24%.
In September 2026, Avène lost estimated Share of Search among tinted sunscreen brands worldwide, from 6.6% to 5.9%.
Other head-to-heads among tinted sunscreen brands
How each brand is measured
Brandwave collects information about searches that people make online using Avène’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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