Brandwave

FreshBooks vs Toggl:Which is more popular?

In September 2026, Toggl had more branded searches than FreshBooks among time and billing software worldwide. Toggl had about 110,000 branded searches, while FreshBooks had 90,500. Toggl made up 18.6% of all time and billing software searches we track, and FreshBooks accounted for 15.3%. When we asked ChatGPT and Google AI Overviews about time and billing software, FreshBooks appeared in three of the five answers and Toggl in two. FreshBooks was mentioned before Toggl in three out of four answers.

Among time and billing software worldwide in September 2026

Who do people search for more?

Toggl, about 22% more searches than FreshBooks

Toggl 110K searchesFreshBooks 90.5K searches

Who does AI mention more?

FreshBooks, mentioned in 3 of 5 answers, Toggl in 2

FreshBooks in 3 of 5Toggl in 2 of 5

Who does AI recommend more?

FreshBooks, named ahead of Toggl in 3 of 4 answers

FreshBooks first in 3Toggl first in 1

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Top time and billing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FreshBooks was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Toggl was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FreshBooks was listed before Toggl in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clockify1st
  2. Harvest2nd
  3. FreshBooks3rd
  4. QuickBooks Time4th
  5. Toggl5th
  6. BigTime–
  7. Replicon–
  8. Bill4Time–
  9. TimeSolv–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clockify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QuickBooks Time4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FreshBooks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harvest3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toggl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bill4Time1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BigTime0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Replicon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TimeSolv0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about time and billing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is FreshBooks or Toggl more popular in search?

This chart shows how often people search Google for FreshBooks and Toggl by name. Each line represents a brand's share of searches for all nine time and billing software we track, month by month, from English-language searches worldwide.

FreshBooks and Toggl among time and billing software worldwide, by month

Share of searches by month for Toggl, FreshBooks. The figures are in the table below the chart.

View monthly share of searches table
MonthClockifyTogglFreshBooksBigTimeRepliconQuickBooks TimeHarvestBill4TimeTimeSolv
Oct 202549.7%14.9%12.2%11.3%4.5%4.5%1.3%0.73%0.89%
Nov 202546.8%17.1%11.5%13.1%4.2%4.2%1.5%0.68%0.84%
Dec 202548%14.4%11.8%13.4%4.3%5.3%1.3%0.7%0.86%
Jan 202645.9%16.8%11.3%15%4.1%4.1%1.2%0.67%0.82%
Feb 202648.8%17.9%9.8%11.1%4.4%4.4%1.6%0.88%1.1%
Mar 202647.2%17.2%9.5%12.9%5.2%4.2%1.9%0.85%1%
Apr 202648.5%17.7%9.7%10.8%5.3%4.4%1.6%0.87%1.1%
May 202651.2%15.4%8.4%11.4%5.6%4.6%1.7%0.75%0.92%
Jun 202649%14.7%12%10.7%5.4%4.4%2%0.88%0.88%
Jul 202646.2%17%9.3%12.6%6.2%5.1%1.9%1%0.83%
Aug 202643.7%16.1%13.1%14.3%4.8%4.8%1.4%0.78%0.96%
Sep 202641.7%18.6%15.3%11.2%5.6%4.6%1.4%0.91%0.75%

How has the FreshBooks and Toggl comparison changed over the last 12 months?

3 findings
  • Toggl was ahead of FreshBooks in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FreshBooks’ share of searches among time and billing software worldwide moved from 12.2% to 15.3%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, Toggl’s share of searches among time and billing software worldwide moved from 14.9% to 18.6%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for time and billing software worldwide in September 2026?

2 changes

  1. In September 2026, FreshBooks overtook BigTime to rank 3rd among time and billing software worldwide, with 15.3% of the searches.

  2. In September 2026, Toggl gained share of searches among time and billing software worldwide, from 16.1% to 18.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FreshBooks’ and Toggl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FreshBooks

1 branded search term

  • freshbooks

Toggl

1 branded search term

  • toggl

How the Brand Demand Index is measured

Other head-to-heads among time and billing software

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