BigTime vs Toggl:Which is more popular?
In September 2026, Toggl had more branded searches than BigTime among time and billing software worldwide. Toggl had about 110,000 branded searches, while BigTime had 65,900. Toggl made up 18.6% of all time and billing software searches we track, and BigTime accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about time and billing software, Toggl appeared in two of the five answers and BigTime in none.
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Top time and billing software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toggl was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BigTime did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Clockify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
QuickBooks Time4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FreshBooks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Harvest3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Toggl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bill4Time1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BigTime0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Replicon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TimeSolv0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about time and billing software
5 answers
Asked ChatGPT
“Which time and billing software should I use?”
Asked ChatGPT
“What are the best time and billing software options?”
Asked ChatGPT
“What's the best time and billing software for a service business?”
Searched Google, AI Overview
“best time billing software”
Searched Google, AI Overview
“law firm billing software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BigTime or Toggl more popular in search?
This chart shows how often people search Google for BigTime and Toggl by name. Each line represents a brand's share of searches for all nine time and billing software we track, month by month, from English-language searches worldwide.
Share of searches by month for Toggl, BigTime. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clockify | Toggl | FreshBooks | BigTime | Replicon | QuickBooks Time | Harvest | Bill4Time | TimeSolv |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 14.9% | 12.2% | 11.3% | 4.5% | 4.5% | 1.3% | 0.73% | 0.89% |
| Nov 2025 | 46.8% | 17.1% | 11.5% | 13.1% | 4.2% | 4.2% | 1.5% | 0.68% | 0.84% |
| Dec 2025 | 48% | 14.4% | 11.8% | 13.4% | 4.3% | 5.3% | 1.3% | 0.7% | 0.86% |
| Jan 2026 | 45.9% | 16.8% | 11.3% | 15% | 4.1% | 4.1% | 1.2% | 0.67% | 0.82% |
| Feb 2026 | 48.8% | 17.9% | 9.8% | 11.1% | 4.4% | 4.4% | 1.6% | 0.88% | 1.1% |
| Mar 2026 | 47.2% | 17.2% | 9.5% | 12.9% | 5.2% | 4.2% | 1.9% | 0.85% | 1% |
| Apr 2026 | 48.5% | 17.7% | 9.7% | 10.8% | 5.3% | 4.4% | 1.6% | 0.87% | 1.1% |
| May 2026 | 51.2% | 15.4% | 8.4% | 11.4% | 5.6% | 4.6% | 1.7% | 0.75% | 0.92% |
| Jun 2026 | 49% | 14.7% | 12% | 10.7% | 5.4% | 4.4% | 2% | 0.88% | 0.88% |
| Jul 2026 | 46.2% | 17% | 9.3% | 12.6% | 6.2% | 5.1% | 1.9% | 1% | 0.83% |
| Aug 2026 | 43.7% | 16.1% | 13.1% | 14.3% | 4.8% | 4.8% | 1.4% | 0.78% | 0.96% |
| Sep 2026 | 41.7% | 18.6% | 15.3% | 11.2% | 5.6% | 4.6% | 1.4% | 0.91% | 0.75% |
How has the BigTime and Toggl comparison changed over the last 12 months?
3 findings
- Toggl was ahead of BigTime in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BigTime’s share of searches among time and billing software worldwide moved from 11.3% to 11.2%, and its estimated monthly branded searches moved from 83.9K to 65.9K.
- Across the 12 months ending September 2026, Toggl’s share of searches among time and billing software worldwide moved from 14.9% to 18.6%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for time and billing software worldwide in September 2026?
3 changes
In September 2026, FreshBooks overtook BigTime to rank 3rd among time and billing software worldwide, with 15.3% of the searches.
In September 2026, Toggl gained share of searches among time and billing software worldwide, from 16.1% to 18.6%.
In September 2026, BigTime lost share of searches among time and billing software worldwide, from 14.3% to 11.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BigTime’s and Toggl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among time and billing software
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