Adobe Express vs Canva:Which is more popular?
In September 2026, Canva had more branded searches than Adobe Express among thumbnail design tools worldwide. Canva had about 186.9 million branded searches, while Adobe Express had 1.9 million. Canva made up 98.8% of all thumbnail design tool searches we track, and Adobe Express accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about thumbnail design tools, both Adobe Express and Canva appeared in all five answers. Canva was mentioned before Adobe Express in every answer.
Who do people search for more?
Canva, about 100 searches for every 1 for Adobe Express
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Canva, named ahead of Adobe Express in every answer
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Top thumbnail design tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Adobe Express and Canva showed up in all five answers. Canva was listed before Adobe Express in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Canva1st
Adobe Express2nd
Snappa3rd
Fotor4th
Pixelied–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adobe Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fotor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Snappa1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pixelied0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about thumbnail design tools
5 answers
Asked ChatGPT
“Which thumbnail design tool should I use?”
Asked ChatGPT
“What are the best thumbnail design tools?”
Asked ChatGPT
“What's the best thumbnail design tool for video creators?”
Searched Google, AI Overview
“youtube thumbnail maker”
Searched Google, AI Overview
“best thumbnail maker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Adobe Express or Canva more popular in search?
This chart shows how often people search Google for Adobe Express and Canva by name. Each line represents a brand's share of searches for all five thumbnail design tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Canva, Adobe Express. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canva | Adobe Express | Fotor | Snappa | Pixelied |
|---|---|---|---|---|---|
| Oct 2025 | 98.9% | 0.86% | 0.25% | 0.01% | <0.01% |
| Nov 2025 | 98.7% | 1% | 0.25% | 0.01% | <0.01% |
| Dec 2025 | 98.6% | 1% | 0.37% | 0.01% | <0.01% |
| Jan 2026 | 98.8% | 1% | 0.2% | <0.01% | <0.01% |
| Feb 2026 | 98.8% | 1% | 0.17% | <0.01% | <0.01% |
| Mar 2026 | 98.8% | 1% | 0.2% | <0.01% | <0.01% |
| Apr 2026 | 98.8% | 1% | 0.2% | <0.01% | <0.01% |
| May 2026 | 98.9% | 1% | 0.13% | <0.01% | <0.01% |
| Jun 2026 | 98.8% | 1% | 0.16% | <0.01% | <0.01% |
| Jul 2026 | 98.8% | 0.99% | 0.17% | <0.01% | <0.01% |
| Aug 2026 | 98.7% | 1% | 0.25% | <0.01% | <0.01% |
| Sep 2026 | 98.8% | 0.99% | 0.2% | <0.01% | <0.01% |
How has the Adobe Express and Canva comparison changed over the last 12 months?
3 findings
- Canva was ahead of Adobe Express in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Express’ share of searches among thumbnail design tools worldwide moved from 0.86% to 0.99%, and its estimated monthly branded searches moved from 2M to 1.9M.
- Across the 12 months ending September 2026, Canva’s share of searches among thumbnail design tools worldwide moved from 98.9% to 98.8%, and its estimated monthly branded searches moved from 229M to 187M.
How did search popularity change for thumbnail design tools worldwide in September 2026?
1 change
Estimated monthly branded searches for Canva worldwide fell 18.3% over 12 measured months, from 229M to 187M in September 2026.
How are branded searches counted?
82 search terms
Brandwave collects information about searches that people make online using Adobe Express’ and Canva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Express
22 branded search terms
- adobe adobe express
- adobe express android
- adobe express animation
- adobe express cloud
- adobe express create
- adobe express desktop
- adobe express mobile
- adobe express nonprofits
- adobe express page
- adobe express pc
- adobe express photoshop
- adobe express site
- adobe express use
- adobe express windows
- adobe spark
- adobe spark app
- adobe spark express
- adobe spark page
- adobe spark post
- adobe spark software
- adobe spark videos
- adobeexpress
Canva
60 branded search terms
- business card canva
- business card on canva
- business cards canva
- business cards on canva
- canva
- canva app
- canva application
- canva apps
- canva artificial intelligence
- canva background remover
- canva barcode generator
- canva bg remover
- canva business card
- canva business cards
- canva collage maker
- canva collage photo
- canva color wheel
- canva colors wheel
- canva cv maker
- canva cv template
- canva design
- canva face swap
- canva faceswap
- canva for education
- canva for educators
- canva logos
- canva pdf edit
- canva pdf editable
- canva photo collages
- canva pic collage
- canva print
- canva printable
- canva printers
- canva printing
- canva prints
- canva pro
- canva resume
- canva resume builder
- canva resume maker
- canva resume template
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