MSR vs Sea to Summit:Which is searched more?
In September 2026, Sea to Summit had more branded searches than MSR among tent Pegs brands worldwide. Sea to Summit was estimated to have 74K branded searches compared to MSR’s 5.4K, and held a 69.5% Share of Search versus MSR’s 5.1%. These are worldwide searches for English-language branded terms.
Follow MSR vs Sea to Summit and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, MSR or Sea to Summit?
Compare the tent pegs brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sea to Summit, MSR. The figures are in the table below the chart.
View monthly share of search table
| Month | Sea to Summit | Big Agnes | MSR |
|---|---|---|---|
| Oct 2025 | 65.1% | 29.1% | 5.8% |
| Nov 2025 | 69.5% | 25.4% | 5.1% |
| Dec 2025 | 68.7% | 25.2% | 6.1% |
| Jan 2026 | 69.5% | 25.4% | 5.1% |
| Feb 2026 | 65.8% | 29.5% | 4.8% |
| Mar 2026 | 65.8% | 29.4% | 4.8% |
| Apr 2026 | 65.8% | 29.4% | 4.8% |
| May 2026 | 65.8% | 29.4% | 4.8% |
| Jun 2026 | 70.2% | 25.7% | 4.2% |
| Jul 2026 | 70% | 25.8% | 4.2% |
| Aug 2026 | 70% | 25.8% | 4.2% |
| Sep 2026 | 69.5% | 25.4% | 5.1% |
How has the MSR and Sea to Summit comparison changed over the last 12 months?
3 findings
- Sea to Summit was ahead of MSR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MSR’s estimated Share of Search among tent Pegs brands worldwide moved from 5.8% to 5.1%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Sea to Summit’s estimated Share of Search among tent Pegs brands worldwide moved from 65.1% to 69.5%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for tent Pegs brands worldwide in September 2026?
2 changes
In September 2026, MSR gained estimated Share of Search among tent Pegs brands worldwide, from 4.2% to 5.1%.
In September 2026, Sea to Summit lost estimated Share of Search among tent Pegs brands worldwide, from 70% to 69.5%.
Other head-to-heads among tent Pegs brands
How each brand is measured
Brandwave collects information about searches that people make online using MSR’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MSR
1 branded search term
- msr stove
Sea to Summit
1 branded search term
- sea to summit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.