Brandwave

Big Agnes vs MSR:Which is searched more?

In September 2026, Big Agnes had more branded searches than MSR among tent pegs brands worldwide. Big Agnes was estimated to have 27.1K branded searches compared to MSR’s 6.7K, and held a 25.1% Share of Search versus MSR’s 6.2%. These are worldwide searches for English-language branded terms.

Share of Search among tent pegs brands worldwide in September 2026Which is more popular in search, Big Agnes or MSR?
Big Agnes25.1%27.1K searches
vs
MSR6.2%6.7K searches

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Which is more popular in search, Big Agnes or MSR?

Compare the tent pegs brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Big Agnes and MSR among tent pegs brands worldwide, by month

Share of Search by month for Big Agnes, MSR. The figures are in the table below the chart.

View monthly share of search table
MonthSea to SummitBig AgnesMSR
Oct 202564.2%28.8%7%
Nov 202568.8%25.2%6%
Dec 202568%25%7%
Jan 202668.6%25.1%6.3%
Feb 202664.6%28.9%6.5%
Mar 202664.8%29%6.2%
Apr 202664.6%28.9%6.5%
May 202663.5%28.4%8.1%
Jun 202668.6%25.1%6.3%
Jul 202668.7%25.3%6%
Aug 202668.9%25.4%5.8%
Sep 202668.7%25.1%6.2%

How has the Big Agnes and MSR comparison changed over the last 12 months?

  • Big Agnes was ahead of MSR in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Big Agnes’ estimated Share of Search among tent pegs brands worldwide moved from 28.8% to 25.1%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, MSR’s estimated Share of Search among tent pegs brands worldwide moved from 7% to 6.2%, and its estimated monthly branded searches moved from 6.6K to 6.7K.

How did search popularity change for tent pegs brands worldwide in September 2026?

Neither Big Agnes nor MSR moved beyond provider rounding among tent pegs brands in September 2026.

Other head-to-heads among tent pegs brands

How each brand is measured

Brandwave collects information about searches that people make online using Big Agnes’ and MSR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Agnes

1 branded search term

  • big agnes

MSR

4 branded search terms

  • msr backpacking tent
  • msr stove
  • msr tent pegs
  • msr ultralight tent

How the Brand Demand Index is measured

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