Brandwave

Isle of Paradise vs St.Tropez:Which is searched more?

In September 2026, St.Tropez had more branded searches than Isle of Paradise among tan remover brands worldwide. St.Tropez was estimated to have 201K branded searches compared to Isle of Paradise’s 10.2K, and held a 65.4% Share of Search versus Isle of Paradise’s 3.3%. These are worldwide searches for English-language branded terms.

Share of Search among tan remover brands worldwide in September 2026Which is more popular in search, Isle of Paradise or St.Tropez?
Isle of Paradise3.3%10.2K searches
vs
St.Tropez65.4%201K searches

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Which is more popular in search, Isle of Paradise or St.Tropez?

Compare the tan remover brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Isle of Paradise and St.Tropez among tan remover brands worldwide, by month

Share of Search by month for St.Tropez, Isle of Paradise. The figures are in the table below the chart.

View monthly share of search table
MonthSt.TropezBondi SandsTanologistIsle of Paradise
Oct 202554.8%30%9%6.2%
Nov 202546.2%38%9.3%6.5%
Dec 202555.4%30.4%9.1%5.2%
Jan 202663.3%23.3%8.5%4.8%
Feb 202653.7%29.4%10.8%6.1%
Mar 202649.4%32.9%12.1%5.6%
Apr 202649.7%33.4%12.2%4.6%
May 202654.8%30.1%11%4.2%
Jun 202661.7%27.7%6.8%3.8%
Jul 202673.9%18.2%5.4%2.5%
Aug 202673.5%18.1%5.4%3%
Sep 202665.4%24.1%7.2%3.3%

How has the Isle of Paradise and St.Tropez comparison changed over the last 12 months?

  • St.Tropez was ahead of Isle of Paradise in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Isle of Paradise’s estimated Share of Search among tan remover brands worldwide moved from 6.2% to 3.3%, and its estimated monthly branded searches moved from 15.3K to 10.2K.
  • Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among tan remover brands worldwide moved from 54.8% to 65.4%, and its estimated monthly branded searches moved from 135K to 201K.

How did search popularity change for tan remover brands worldwide in September 2026?

  1. In September 2026, St.Tropez lost estimated Share of Search among tan remover brands worldwide, from 73.5% to 65.4%.

  2. Estimated monthly branded searches for Isle of Paradise worldwide fell 33.1% over 12 measured months, from 15.3K to 10.2K in September 2026.

Other head-to-heads among tan remover brands

How each brand is measured

Brandwave collects information about searches that people make online using Isle of Paradise’s and St.Tropez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Isle of Paradise

2 branded search terms

  • isle of paradise
  • isle paradise

St.Tropez

1 branded search term

  • st tropez

How the Brand Demand Index is measured

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