Microsoft Surface vs TCL:Which is searched more?
In September 2026, TCL had more branded searches than Microsoft Surface among tablet brands worldwide. TCL was estimated to have 1.2M branded searches compared to Microsoft Surface’s 368K, and held a 7.7% Share of Search versus Microsoft Surface’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Microsoft Surface or TCL?
Compare the tablet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TCL, Microsoft Surface. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple iPad | Lenovo | TCL | Microsoft Surface | Samsung |
|---|---|---|---|---|---|
| Oct 2025 | 58.3% | 27.6% | 8.6% | 2.6% | 2.9% |
| Nov 2025 | 65.1% | 24.4% | 6.5% | 1.9% | 2% |
| Dec 2025 | 68.7% | 21.9% | 5.7% | 1.7% | 2% |
| Jan 2026 | 62.8% | 25.3% | 7.7% | 1.9% | 2.2% |
| Feb 2026 | 62.4% | 25.1% | 7.7% | 2.3% | 2.6% |
| Mar 2026 | 57.9% | 28.5% | 8.7% | 2.6% | 2.4% |
| Apr 2026 | 57.7% | 28.4% | 8.6% | 2.6% | 2.7% |
| May 2026 | 58.4% | 28.2% | 8.6% | 2.1% | 2.7% |
| Jun 2026 | 54.5% | 30.3% | 9.8% | 3% | 2.5% |
| Jul 2026 | 59.5% | 28.8% | 7.2% | 2.2% | 2.4% |
| Aug 2026 | 58.6% | 29.6% | 7.1% | 2.1% | 2.7% |
| Sep 2026 | 62.8% | 25.3% | 7.7% | 2.3% | 2% |
How has the Microsoft Surface and TCL comparison changed over the last 12 months?
3 findings
- TCL was ahead of Microsoft Surface in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Surface’s estimated Share of Search among tablet brands worldwide moved from 2.6% to 2.3%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, TCL’s estimated Share of Search among tablet brands worldwide moved from 8.6% to 7.7%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for tablet brands worldwide in September 2026?
2 changes
In September 2026, TCL gained estimated Share of Search among tablet brands worldwide, from 7.1% to 7.7%.
In September 2026, Microsoft Surface rose from 5th to 4th among tablet brands worldwide.
Other head-to-heads among tablet brands
How each brand is measured
Brandwave collects information about searches that people make online using Microsoft Surface’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Surface
1 branded search term
- microsoftsurface
TCL
1 branded search term
- tcl
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.