Google Forms vs SurveyMonkey:Which is more popular by branded search?
In August 2026, Google Forms had more branded searches than SurveyMonkey among survey platforms worldwide. Google Forms was estimated to have 12.2M branded searches compared to SurveyMonkey’s 375K, and held an 89.3% Share of Search versus SurveyMonkey’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Forms or SurveyMonkey?
Compare the platforms used to run surveys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Forms, SurveyMonkey. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Forms | Jotform | SurveyMonkey | Typeform | Qualtrics |
|---|---|---|---|---|---|
| Oct 2025 | 85.7% | 4.9% | 4% | 2.7% | 2.6% |
| Nov 2025 | 85.7% | 4.9% | 4% | 2.7% | 2.6% |
| Dec 2025 | 86.9% | 5% | 3.3% | 2.7% | 2.1% |
| Jan 2026 | 86.7% | 5% | 3.3% | 2.8% | 2.2% |
| Feb 2026 | 87.6% | 4.2% | 3.3% | 2.8% | 2.2% |
| Mar 2026 | 85.9% | 4.9% | 3.9% | 2.7% | 2.6% |
| Apr 2026 | 88.5% | 4.2% | 2.7% | 2.3% | 2.2% |
| May 2026 | 88% | 4.2% | 3.3% | 2.3% | 2.2% |
| Jun 2026 | 88.2% | 4.4% | 3.3% | 2.3% | 1.8% |
| Jul 2026 | 87.2% | 5% | 3.3% | 2.3% | 2.1% |
| Aug 2026 | 89.3% | 4.2% | 2.8% | 1.9% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Google Forms and SurveyMonkey comparison changed over the last 12 months?
3 findings
- Google Forms was ahead of SurveyMonkey in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among survey platforms worldwide moved from 85.7% to 89.3%, and its estimated monthly branded searches moved from 12.1M to 12.2M.
- Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among survey platforms worldwide moved from 4% to 2.8%, and its estimated monthly branded searches moved from 558K to 375K.
How did search popularity change for survey platforms worldwide in August 2026?
2 changes
In August 2026, Google Forms gained estimated Share of Search among survey platforms worldwide, from 87.2% to 89.3%.
In August 2026, SurveyMonkey lost estimated Share of Search among survey platforms worldwide, from 3.3% to 2.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Google Forms’ and SurveyMonkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Forms
17 branded search terms
- form google forms
- forms google
- google form
- google form builder
- google form for quiz
- Google Forms
- google forms application
- google forms apps
- google forms com
- google forms create
- google forms making
- google forms quiz
- google forms survey
- google forms templates
- google google forms
- google.forms
- make a google form
SurveyMonkey
10 branded search terms
- survey monkey
- survey monkey cost
- survey monkey pricing
- survey monkey survey
- SurveyMonkey
- surveymonkey audience
- surveymonkey market research
- surveymonkey pricing
- surveymonkey questionnaire
- surveymonkey.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.