Google Forms vs Jotform:Which is searched more?
In September 2026, Google Forms had more branded searches than Jotform among survey and form tools worldwide. Google Forms was estimated to have 14.9M branded searches compared to Jotform’s 559K, and held an 80.8% Share of Search versus Jotform’s 3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Forms or Jotform?
Compare the survey and form tools people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Forms, Jotform. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Forms | Microsoft Forms | Jotform | SurveyMonkey | Typeform | Qualtrics |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.6% | 13.2% | 4.2% | 3.4% | 2.3% | 2.3% |
| Nov 2025 | 76.5% | 11.4% | 4.3% | 3.5% | 2.4% | 1.9% |
| Dec 2025 | 77.2% | 11.3% | 4.3% | 2.9% | 2.4% | 1.9% |
| Jan 2026 | 77.4% | 11.3% | 4.4% | 2.9% | 2.4% | 1.6% |
| Feb 2026 | 77.7% | 11.5% | 3.6% | 2.9% | 2.4% | 1.9% |
| Mar 2026 | 74.6% | 13.3% | 4.2% | 3.4% | 2.3% | 2.2% |
| Apr 2026 | 78.6% | 11.3% | 3.7% | 2.4% | 2% | 2% |
| May 2026 | 78.1% | 11.4% | 3.7% | 2.9% | 2% | 1.9% |
| Jun 2026 | 78.1% | 11.5% | 3.8% | 2.9% | 2% | 1.6% |
| Jul 2026 | 77.9% | 11.3% | 4.4% | 2.9% | 2% | 1.6% |
| Aug 2026 | 79.6% | 11.3% | 3.7% | 2.4% | 1.7% | 1.3% |
| Sep 2026 | 80.8% | 11.5% | 3% | 2% | 1.4% | 1.3% |
How has the Google Forms and Jotform comparison changed over the last 12 months?
3 findings
- Google Forms was ahead of Jotform in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Forms’ estimated Share of Search among survey and form tools worldwide moved from 74.6% to 80.8%, and its estimated monthly branded searches moved from 12.1M to 14.9M.
- Across the 12 months ending September 2026, Jotform’s estimated Share of Search among survey and form tools worldwide moved from 4.2% to 3%, and its estimated monthly branded searches moved from 684K to 559K.
How did search popularity change for survey and form tools worldwide in September 2026?
2 changes
In September 2026, Google Forms gained estimated Share of Search among survey and form tools worldwide, from 79.6% to 80.8%.
In September 2026, Jotform lost estimated Share of Search among survey and form tools worldwide, from 3.7% to 3%.
Other head-to-heads among survey and form tools
How each brand is measured
Brandwave collects information about searches that people make online using Google Forms’ and Jotform’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Forms
16 branded search terms
- form google forms
- forms google
- google form
- google form builder
- google form for quiz
- Google Forms
- google forms application
- google forms apps
- google forms create
- google forms making
- google forms quiz
- google forms survey
- google forms templates
- google google forms
- google.forms
- googleforms
Jotform
8 branded search terms
- form jotform
- Jotform
- jotform apps
- jotform forms
- jotform offline
- jotform offline forms
- jotform tables
- jotformsign
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