Google Chromecast vs Roku:Which is searched more?
In September 2026, Roku had more branded searches than Google Chromecast among streaming device brands worldwide. Roku was estimated to have 1.5M branded searches compared to Google Chromecast’s 1.2M, and held a 12.9% Share of Search versus Google Chromecast’s 10.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Chromecast or Roku?
Compare the devices people stream television with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Roku, Google Chromecast. The figures are in the table below the chart.
View monthly share of search table
| Month | Xiaomi | Roku | Google Chromecast | Amazon Fire TV | Apple TV 4K |
|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 14.2% | 12.9% | 6.2% | 3.5% |
| Nov 2025 | 61.2% | 14% | 13% | 7.6% | 4.2% |
| Dec 2025 | 62.7% | 14.3% | 13.3% | 6.2% | 3.5% |
| Jan 2026 | 62.7% | 14.5% | 13.2% | 6.7% | 2.9% |
| Feb 2026 | 62.4% | 14.4% | 13% | 7.2% | 2.9% |
| Mar 2026 | 64.8% | 14.9% | 11.3% | 5.3% | 3.7% |
| Apr 2026 | 63.1% | 14.6% | 13.5% | 6% | 2.9% |
| May 2026 | 61.4% | 14.2% | 13.9% | 5.3% | 5.2% |
| Jun 2026 | 55.6% | 15.8% | 13.2% | 4.8% | 10.6% |
| Jul 2026 | 55.9% | 15.9% | 12.8% | 4.7% | 10.6% |
| Aug 2026 | 58.7% | 16.7% | 13% | 5.4% | 6.2% |
| Sep 2026 | 67.1% | 12.9% | 10.4% | 4.8% | 4.7% |
How has the Google Chromecast and Roku comparison changed over the last 12 months?
3 findings
- Roku was ahead of Google Chromecast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Chromecast’s estimated Share of Search among streaming device brands worldwide moved from 12.9% to 10.4%, and its estimated monthly branded searches moved from 1.7M to 1.2M.
- Across the 12 months ending September 2026, Roku’s estimated Share of Search among streaming device brands worldwide moved from 14.2% to 12.9%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for streaming device brands worldwide in September 2026?
2 changes
In September 2026, Roku lost estimated Share of Search among streaming device brands worldwide, from 16.7% to 12.9%.
In September 2026, Google Chromecast lost estimated Share of Search among streaming device brands worldwide, from 13% to 10.4%.
Other head-to-heads among streaming device brands
How each brand is measured
Brandwave collects information about searches that people make online using Google Chromecast’s and Roku’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Chromecast
2 branded search terms
- chromecast
- google tv streamer
Roku
1 branded search term
- roku
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.