Azure Event Hubs vs Redpanda:Which is more popular?
In September 2026, Azure Event Hubs had more branded searches than Redpanda among streaming data platforms worldwide. Azure Event Hubs had about 1,300 branded searches, while Redpanda had 1,000. Azure Event Hubs made up 1.9% of all streaming data platform searches we track, and Redpanda accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about streaming data platforms, Redpanda appeared in all five answers and Azure Event Hubs in two. Redpanda was mentioned before Azure Event Hubs in every answer.
Who do people search for more?
Azure Event Hubs, about 30% more searches than Redpanda
Who does AI mention more?
Redpanda, mentioned in every answer we collected
Who does AI recommend more?
Redpanda, named ahead of Azure Event Hubs in every answer
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Top streaming data platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Redpanda appeared in all five answers. Azure Event Hubs was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Redpanda was listed before Azure Event Hubs in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kafka1st
Confluent2nd
Kinesis3rd
Redpanda4th
Pub/Sub5th
Apache Flink6th
Apache Pulsar7th
Azure Event Hubs8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kafka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kinesis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Redpanda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Confluent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pub/Sub4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Apache Flink4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apache Pulsar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Azure Event Hubs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about streaming data platforms
5 answers
Asked ChatGPT
“Which streaming data platform should I use?”
Asked ChatGPT
“What are the best streaming data platforms?”
Asked ChatGPT
“What's the best streaming data platform for event data?”
Searched Google, AI Overview
“streaming data platforms”
Searched Google, AI Overview
“event streaming platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Azure Event Hubs or Redpanda more popular in search?
This chart shows how often people search Google for Azure Event Hubs and Redpanda by name. Each line represents a brand's share of searches for all eight streaming data platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Azure Event Hubs, Redpanda. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pub/Sub | Apache Flink | Kafka | Apache Pulsar | Kinesis | Azure Event Hubs | Redpanda | Confluent |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 30.6% | 11.2% | 9.1% | 7.5% | 2.7% | 1.1% | 0.37% |
| Nov 2025 | 41.9% | 28.1% | 10.3% | 8.4% | 6.8% | 3% | 1.3% | 0.27% |
| Dec 2025 | 45.5% | 24.9% | 11.1% | 7.4% | 6% | 3.3% | 1.2% | 0.51% |
| Jan 2026 | 41.9% | 28.1% | 10.2% | 8.3% | 6.8% | 3% | 1.3% | 0.33% |
| Feb 2026 | 43.1% | 28.9% | 10.5% | 7% | 5.7% | 3.1% | 1.3% | 0.3% |
| Mar 2026 | 46.7% | 25.6% | 9.3% | 7.6% | 6.2% | 2.8% | 1.5% | 0.35% |
| Apr 2026 | 51.8% | 23.1% | 8.4% | 6.9% | 5.6% | 2.4% | 1.3% | 0.4% |
| May 2026 | 53.1% | 23.7% | 8.6% | 5.8% | 4.7% | 2.5% | 1.3% | 0.3% |
| Jun 2026 | 53.1% | 23.7% | 8.7% | 5.8% | 4.7% | 2.5% | 1.3% | 0.22% |
| Jul 2026 | 55.3% | 20.2% | 7.4% | 6% | 7.4% | 2.2% | 1.4% | 0.19% |
| Aug 2026 | 51.4% | 23% | 8.4% | 6.8% | 5.6% | 2.5% | 2% | 0.25% |
| Sep 2026 | 49.3% | 27% | 8% | 6.6% | 5.4% | 1.9% | 1.5% | 0.34% |
How has the Azure Event Hubs and Redpanda comparison changed over the last 12 months?
3 findings
- Azure Event Hubs was ahead of Redpanda in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Azure Event Hubs’ share of searches among streaming data platforms worldwide moved from 2.7% to 1.9%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
- Across the 12 months ending September 2026, Redpanda’s share of searches among streaming data platforms worldwide moved from 1.1% to 1.5%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for streaming data platforms worldwide in September 2026?
2 changes

In September 2026, Azure Event Hubs lost share of searches among streaming data platforms worldwide, from 2.5% to 1.9%.

In September 2026, Redpanda lost share of searches among streaming data platforms worldwide, from 2% to 1.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Azure Event Hubs’ and Redpanda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azure Event Hubs
1 branded search term
- azure event hubs
Redpanda
1 branded search term
- redpanda data
Other head-to-heads among streaming data platforms

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