Keter vs Rubbermaid:Which is more popular?
In September 2026, Keter had more branded searches than Rubbermaid among storage shed brands worldwide. Keter had about 74,000 branded searches, while Rubbermaid had 49,500. Keter made up 29.9% of all storage shed brand searches we track, and Rubbermaid accounted for 20%. When we asked ChatGPT and Google AI Overviews about storage shed brands, Rubbermaid appeared in four of the five answers and Keter in two. Keter and Rubbermaid were each mentioned first in two of the four answers.
Who do people search for more?
Keter, about 49% more searches than Rubbermaid
Who does AI mention more?
Rubbermaid, mentioned in 4 of 5 answers, Keter in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top storage shed brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rubbermaid was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Keter was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Keter and Rubbermaid were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Suncast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tuff Shed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lifetime3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Keter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Absco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about storage shed brands
5 answers
Asked ChatGPT
“Which storage shed brand should I buy?”
Asked ChatGPT
“What are the best storage shed brands?”
Asked ChatGPT
“What's the best storage shed brand for garden storage?”
Searched Google, AI Overview
“outdoor storage shed”
Searched Google, AI Overview
“backyard storage shed”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Keter or Rubbermaid more popular in search?
This chart shows how often people search Google for Keter and Rubbermaid by name. Each line represents a brand's share of searches for all six storage shed brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Keter, Rubbermaid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tuff Shed | Keter | Rubbermaid | Lifetime | Suncast | Absco |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 23.9% | 23.9% | 10.7% | 4.8% | 1.1% |
| Nov 2025 | 37.3% | 25% | 25% | 7.5% | 4.1% | 1.2% |
| Dec 2025 | 35.9% | 24% | 29.3% | 4.8% | 4.8% | 1.2% |
| Jan 2026 | 37.9% | 25.3% | 25.3% | 6.2% | 4.1% | 1.2% |
| Feb 2026 | 35% | 28.6% | 23.4% | 7% | 4.7% | 1.4% |
| Mar 2026 | 36.6% | 30.1% | 20.1% | 7.4% | 4.9% | 0.96% |
| Apr 2026 | 33.5% | 33.5% | 18.4% | 8.2% | 5.5% | 0.88% |
| May 2026 | 33.5% | 33.5% | 18.4% | 8.3% | 5.5% | 0.73% |
| Jun 2026 | 32.5% | 32.5% | 17.8% | 9.7% | 6.5% | 0.86% |
| Jul 2026 | 35.7% | 29.2% | 19.5% | 8.8% | 5.8% | 0.95% |
| Aug 2026 | 34.6% | 28.3% | 23.1% | 8.5% | 4.6% | 0.92% |
| Sep 2026 | 36.6% | 29.9% | 20% | 7.3% | 4.9% | 1.2% |
How has the Keter and Rubbermaid comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Keter took it in February 2026.
- Across the 12 months ending September 2026, Keter’s share of searches among storage shed brands worldwide moved from 23.9% to 29.9%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Rubbermaid’s share of searches among storage shed brands worldwide moved from 23.9% to 20%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for storage shed brands worldwide in September 2026?
2 changes
In September 2026, Keter gained share of searches among storage shed brands worldwide, from 28.3% to 29.9%.
In September 2026, Rubbermaid lost share of searches among storage shed brands worldwide, from 23.1% to 20%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Keter’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Keter
1 branded search term
- keter
Rubbermaid
1 branded search term
- rubbermaid
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