Brandwave

Hoover vs LG:Which is searched more?

In September 2026, LG had more branded searches than Hoover among stick vacuum brands worldwide. LG was estimated to have 386K branded searches compared to Hoover’s 301K, and held a 4.9% Share of Search versus Hoover’s 3.8%. These are worldwide searches for English-language branded terms.

Share of Search among stick vacuum brands worldwide in September 2026Which is more popular in search, Hoover or LG?
Hoover3.8%301K searches
vs
LG4.9%386K searches

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Which is more popular in search, Hoover or LG?

Compare the stick vacuum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hoover and LG among stick vacuum brands worldwide, by month

Share of Search by month for LG, Hoover. The figures are in the table below the chart.

View monthly share of search table
MonthDysonElectroluxLGBISSELLHooverBlack and DeckerMieleBosch
Oct 202562.5%18.7%5.9%4.6%3.8%3.1%1.4%0.05%
Nov 202565.8%19.7%3.5%4%3.2%2.4%1.5%0.04%
Dec 202567.3%16.5%4.3%3.3%4%2.7%1.8%0.05%
Jan 202662.5%18.7%5.9%3.8%4.6%2.7%1.7%0.05%
Feb 202661%18.2%7%4.5%4.5%3%1.7%0.07%
Mar 202656.9%20.9%8%5.1%4.2%3.1%1.9%0.06%
Apr 202659.1%21.7%5.6%4.4%4.4%3.2%1.6%0.06%
May 202659.2%21.7%5.6%3.6%4.4%3.9%1.6%0.06%
Jun 202659.9%22%5.7%3.6%3.6%3.6%1.6%0.05%
Jul 202657.9%21.1%6.7%4.3%4.3%3.8%1.9%0.06%
Aug 202657.7%21.2%6.7%5.2%4.2%3.1%1.9%0.05%
Sep 202663.4%19%4.9%4.7%3.8%2.8%1.4%0.05%

How has the Hoover and LG comparison changed over the last 12 months?

  • LG was ahead of Hoover in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hoover’s estimated Share of Search among stick vacuum brands worldwide held steady at 3.8%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among stick vacuum brands worldwide moved from 5.9% to 4.9%, and its estimated monthly branded searches moved from 472K to 386K.

How did search popularity change for stick vacuum brands worldwide in September 2026?

  1. In September 2026, LG lost estimated Share of Search among stick vacuum brands worldwide, from 6.7% to 4.9%.

Other head-to-heads among stick vacuum brands

How each brand is measured

Brandwave collects information about searches that people make online using Hoover’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hoover

1 branded search term

  • hoover

LG

2 branded search terms

  • lg com
  • lg washing machine

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.