Victorinox vs ZWILLING:Which is searched more?
In September 2026, Victorinox had more branded searches than ZWILLING among steak knives brands worldwide. Victorinox was estimated to have 454K branded searches compared to ZWILLING’s 247K, and held a 59% Share of Search versus ZWILLING’s 32.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Victorinox or ZWILLING?
Compare the steak knives brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Victorinox, ZWILLING. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | ZWILLING | Wusthof | GLOBAL |
|---|---|---|---|---|
| Oct 2025 | 61.6% | 27.4% | 6.4% | 4.6% |
| Nov 2025 | 51.2% | 34.1% | 7.7% | 6.9% |
| Dec 2025 | 55.7% | 30.5% | 7.6% | 6.2% |
| Jan 2026 | 52.3% | 35.1% | 6.8% | 5.8% |
| Feb 2026 | 52.9% | 35.1% | 7.2% | 4.8% |
| Mar 2026 | 57.6% | 31.4% | 6.7% | 4.3% |
| Apr 2026 | 52.7% | 35% | 7.5% | 4.8% |
| May 2026 | 58.1% | 31.6% | 5.9% | 4.3% |
| Jun 2026 | 61.8% | 27.5% | 6.1% | 4.6% |
| Jul 2026 | 62.2% | 27.7% | 5.4% | 4.6% |
| Aug 2026 | 61.7% | 27.4% | 6.2% | 4.6% |
| Sep 2026 | 59% | 32.1% | 4.5% | 4.4% |
How has the Victorinox and ZWILLING comparison changed over the last 12 months?
3 findings
- Victorinox was ahead of ZWILLING in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Victorinox’s estimated Share of Search among steak knives brands worldwide moved from 61.6% to 59%, and its estimated monthly branded searches moved from 554K to 454K.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among steak knives brands worldwide moved from 27.4% to 32.1%, and its estimated monthly branded searches held steady at 247K.
How did search popularity change for steak knives brands worldwide in September 2026?
2 changes
In September 2026, ZWILLING gained estimated Share of Search among steak knives brands worldwide, from 27.4% to 32.1%.
In September 2026, Victorinox lost estimated Share of Search among steak knives brands worldwide, from 61.7% to 59%.
Other head-to-heads among steak knives brands
How each brand is measured
Brandwave collects information about searches that people make online using Victorinox’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Victorinox
2 branded search terms
- kitchen knives victorinox
- victorinox
ZWILLING
2 branded search terms
- kitchen knives zwilling
- zwilling
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