GLOBAL vs ZWILLING:Which is searched more?
In September 2026, GLOBAL had more branded searches than ZWILLING among steak knives brands worldwide. GLOBAL was estimated to have 880 branded searches compared to ZWILLING’s 720, and held a 12.9% Share of Search versus ZWILLING’s 10.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GLOBAL or ZWILLING?
Compare the steak knives brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GLOBAL, ZWILLING. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | Wusthof | GLOBAL | ZWILLING |
|---|---|---|---|---|
| Oct 2025 | 30.6% | 56.3% | 6.1% | 7% |
| Nov 2025 | 29.7% | 54.4% | 7.1% | 8.8% |
| Dec 2025 | 21.5% | 59% | 5.2% | 14.3% |
| Jan 2026 | 23.3% | 52.4% | 5.3% | 19% |
| Feb 2026 | 23.8% | 65.6% | 5.8% | 4.8% |
| Mar 2026 | 20.8% | 69.9% | 5.1% | 4.2% |
| Apr 2026 | 17.6% | 73.6% | 4.4% | 4.4% |
| May 2026 | 30.2% | 56.2% | 7.5% | 6.1% |
| Jun 2026 | 33.2% | 50.3% | 8.2% | 8.2% |
| Jul 2026 | 30.5% | 55.9% | 6.1% | 7.5% |
| Aug 2026 | 38.6% | 47.4% | 7.7% | 6.3% |
| Sep 2026 | 52.9% | 23.5% | 12.9% | 10.6% |
How has the GLOBAL and ZWILLING comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: GLOBAL took it in February 2026, ZWILLING took it in July 2026, GLOBAL took it in August 2026.
- Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among steak knives brands worldwide moved from 6.1% to 12.9%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among steak knives brands worldwide moved from 7% to 10.6%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for steak knives brands worldwide in September 2026?
2 changes
In September 2026, GLOBAL gained estimated Share of Search among steak knives brands worldwide, from 7.7% to 12.9%.
In September 2026, ZWILLING gained estimated Share of Search among steak knives brands worldwide, from 6.3% to 10.6%.
Other head-to-heads among steak knives brands
How each brand is measured
Brandwave collects information about searches that people make online using GLOBAL’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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