Adecco vs Hays:Which is more popular by branded search?
In August 2026, Adecco had more branded searches than Hays among staffing agencies worldwide. Adecco was estimated to have 1M branded searches compared to Hays’ 201K, and held a 34.2% Share of Search versus Hays’ 6.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adecco or Hays?
Compare the staffing agencies recruiters choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adecco, Hays. The figures are in the table below the chart.
View monthly share of search table
| Month | Randstad | Adecco | Kelly Services | Robert Half | Hays | Manpower |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 39.9% | 5.3% | 8% | 6.5% | 0.39% |
| Nov 2025 | 39.8% | 39.8% | 5.4% | 8% | 6.6% | 0.39% |
| Dec 2025 | 44.2% | 36.2% | 6% | 7.3% | 6% | 0.44% |
| Jan 2026 | 40.3% | 40.3% | 5.4% | 8.1% | 5.4% | 0.4% |
| Feb 2026 | 44.8% | 36.5% | 4.9% | 7.4% | 6% | 0.44% |
| Mar 2026 | 41.4% | 41.4% | 4.5% | 6.8% | 5.5% | 0.41% |
| Apr 2026 | 44.8% | 36.5% | 4.9% | 7.4% | 6% | 0.44% |
| May 2026 | 45.5% | 37% | 5% | 6.1% | 6.1% | 0.37% |
| Jun 2026 | 45.5% | 37% | 5% | 6.1% | 6.1% | 0.37% |
| Jul 2026 | 39.8% | 39.8% | 5.4% | 8% | 6.6% | 0.32% |
| Aug 2026 | 41.7% | 34.2% | 8.4% | 8.4% | 6.9% | 0.51% |
| Sep 2026 | — | — | — | — | — | — |
How has the Adecco and Hays comparison changed over the last 12 months?
3 findings
- Adecco was ahead of Hays in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among staffing agencies worldwide moved from 39.9% to 34.2%, and its estimated monthly branded searches moved from 1.5M to 1M.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among staffing agencies worldwide moved from 6.5% to 6.9%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for staffing agencies worldwide in August 2026?
4 changes
In August 2026, Randstad overtook Adecco to take the highest estimated Share of Search among staffing agencies worldwide, at 41.7%.
In August 2026, Kelly Services overtook Hays to rank 3rd among staffing agencies worldwide, at 8.4%.
In August 2026, Adecco lost estimated Share of Search among staffing agencies worldwide, from 39.8% to 34.2%.
Estimated monthly branded searches for Hays worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adecco’s and Hays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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