Nike vs Under Armour:Which is more popular by branded search?
In August 2026, Nike had more branded searches than Under Armour among sports bag brands worldwide. Nike was estimated to have 20.4M branded searches compared to Under Armour’s 3.4M, and held a 38.3% Share of Search versus Under Armour’s 6.3%. These are worldwide searches for English-language branded terms.
Follow Nike vs Under Armour and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Nike or Under Armour?
Compare the sports bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nike, Under Armour. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | Nike | Puma | Under Armour | Head |
|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 42% | 15.4% | 8.4% | 0.03% |
| Nov 2025 | 35.9% | 43.8% | 13.2% | 7.2% | 0.02% |
| Dec 2025 | 35.3% | 43.1% | 12.9% | 8.7% | 0.03% |
| Jan 2026 | 31.3% | 46.9% | 14.1% | 7.7% | 0.03% |
| Feb 2026 | 34.7% | 42.6% | 15.6% | 7% | 0.03% |
| Mar 2026 | 34.8% | 42.5% | 15.6% | 7% | 0.03% |
| Apr 2026 | 33.5% | 41.2% | 18.5% | 6.8% | 0.03% |
| May 2026 | 35.3% | 35.3% | 23.5% | 5.8% | 0.02% |
| Jun 2026 | 39.5% | 39.5% | 14.5% | 6.5% | 0.02% |
| Jul 2026 | 39.5% | 39.5% | 14.5% | 6.5% | 0.02% |
| Aug 2026 | 38.3% | 38.3% | 17.1% | 6.3% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Nike and Under Armour comparison changed over the last 12 months?
3 findings
- Nike was ahead of Under Armour in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among sports bag brands worldwide moved from 42% to 38.3%, and its estimated monthly branded searches held steady at 20.4M.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among sports bag brands worldwide moved from 8.4% to 6.3%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
How did search popularity change for sports bag brands worldwide in August 2026?
2 changes
In August 2026, Nike lost estimated Share of Search among sports bag brands worldwide, from 39.5% to 38.3%.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nike’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nike
1 branded search term
- nike
Under Armour
1 branded search term
- under armour
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.