Brandwave

Echelon vs Technogym:Which is searched more?

In September 2026, Technogym had more branded searches than Echelon among spin bike brands worldwide. Technogym was estimated to have 261K branded searches compared to Echelon’s 165K, and held a 17.9% Share of Search versus Echelon’s 11.3%. These are worldwide searches for English-language branded terms.

Share of Search among spin bike brands worldwide in September 2026Which is more popular in search, Echelon or Technogym?
Echelon11.3%165K searches
vs
Technogym17.9%261K searches

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Which is more popular in search, Echelon or Technogym?

Compare the spin bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Echelon and Technogym among spin bike brands worldwide, by month

Share of Search by month for Technogym, Echelon. The figures are in the table below the chart.

View monthly share of search table
MonthPelotonTechnogymEchelonNordicTrackBowflex
Oct 202562.1%13.8%8.7%10.6%4.8%
Nov 202557%12.9%8.2%16.5%5.5%
Dec 202558.1%10.9%6.8%18.6%5.6%
Jan 202655.7%12.6%7.8%18.8%5.2%
Feb 202656.5%12.9%8.1%17.1%5.4%
Mar 202654.2%15.3%9.7%15.5%5.3%
Apr 202656.2%15.9%10%12.5%5.5%
May 202658.2%13.6%10.4%12.1%5.7%
Jun 202654.7%15%11.5%13.7%5.1%
Jul 202653.2%14.6%11.2%14.9%6.1%
Aug 202652.4%14.4%13.4%13.9%6%
Sep 202654%17.9%11.3%10.6%6.2%

How has the Echelon and Technogym comparison changed over the last 12 months?

  • Technogym was ahead of Echelon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Echelon’s estimated Share of Search among spin bike brands worldwide moved from 8.7% to 11.3%, and its estimated monthly branded searches held steady at 165K.
  • Across the 12 months ending September 2026, Technogym’s estimated Share of Search among spin bike brands worldwide moved from 13.8% to 17.9%, and its estimated monthly branded searches held steady at 261K.

How did search popularity change for spin bike brands worldwide in September 2026?

  1. In September 2026, Technogym gained estimated Share of Search among spin bike brands worldwide, from 14.4% to 17.9%.

  2. In September 2026, Echelon lost estimated Share of Search among spin bike brands worldwide, from 13.4% to 11.3%.

Other head-to-heads among spin bike brands

How each brand is measured

Brandwave collects information about searches that people make online using Echelon’s and Technogym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Echelon

1 branded search term

  • echelon

Technogym

2 branded search terms

  • technogym
  • technogym treadmill

How the Brand Demand Index is measured

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