Brandwave

Sonos vs Vizio:Which is searched more?

In September 2026, Sonos had more branded searches than Vizio among sound bar brands worldwide. Sonos was estimated to have 673K branded searches compared to Vizio’s 110K, and held a 12.7% Share of Search versus Vizio’s 2.1%. These are worldwide searches for English-language branded terms.

Share of Search among sound bar brands worldwide in September 2026Which is more popular in search, Sonos or Vizio?
Sonos12.7%673K searches
vs
Vizio2.1%110K searches

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Which is more popular in search, Sonos or Vizio?

Compare the sound bar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Sonos and Vizio among sound bar brands worldwide, by month

Share of Search by month for Sonos, Vizio. The figures are in the table below the chart.

View monthly share of search table
MonthJBLPanasonicSonosVizio
Oct 202567.7%16.6%13.5%2.2%
Nov 202571.4%12%14.6%2%
Dec 202574.5%12%12%1.6%
Jan 202671.4%14.6%12%2%
Feb 202663.6%22.2%12.2%2%
Mar 202665.3%17.8%14.5%2.4%
Apr 202671.9%17.2%9.4%1.6%
May 202668.2%18%12.1%1.6%
Jun 202671.9%15.6%10.4%2.1%
Jul 202671.9%15.6%10.4%2.1%
Aug 202671.4%14.7%12%2%
Sep 202669.7%15.5%12.7%2.1%

How has the Sonos and Vizio comparison changed over the last 12 months?

  • Sonos was ahead of Vizio in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sonos’ estimated Share of Search among sound bar brands worldwide moved from 13.5% to 12.7%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Vizio’s estimated Share of Search among sound bar brands worldwide moved from 2.2% to 2.1%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for sound bar brands worldwide in September 2026?

  1. In September 2026, Sonos gained estimated Share of Search among sound bar brands worldwide, from 12% to 12.7%.

Other head-to-heads among sound bar brands

How each brand is measured

Brandwave collects information about searches that people make online using Sonos’ and Vizio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sonos

1 branded search term

  • sonos

Vizio

1 branded search term

  • vizio

How the Brand Demand Index is measured

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