Hootsuite vs Sprout Social:Which is more popular by branded search?
In August 2026, Hootsuite had more branded searches than Sprout Social among social media scheduling tools worldwide. Hootsuite was estimated to have 125K branded searches compared to Sprout Social’s 95.6K, and held a 14.9% Share of Search versus Sprout Social’s 11.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hootsuite or Sprout Social?
Compare tools for planning, scheduling, and publishing social media posts, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hootsuite, Sprout Social. The figures are in the table below the chart.
View monthly share of search table
| Month | Buffer | Hootsuite | Sprout Social | Planoly | Loomly | Later |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.6% | 21.6% | 13.7% | 2.8% | 3.4% | 2% |
| Nov 2025 | 58.6% | 22.5% | 11.7% | 2.4% | 2.9% | 1.9% |
| Dec 2025 | 58.7% | 22.2% | 11.6% | 2.9% | 2.9% | 1.9% |
| Jan 2026 | 56.4% | 25.3% | 11% | 2.7% | 2.7% | 1.9% |
| Feb 2026 | 56.7% | 25.3% | 10.7% | 2.6% | 2.6% | 2% |
| Mar 2026 | 59.5% | 22% | 11.4% | 2.3% | 2.8% | 2% |
| Apr 2026 | 63.8% | 19.2% | 9.8% | 2.4% | 2.9% | 1.9% |
| May 2026 | 65.7% | 17.9% | 10.1% | 2.1% | 2.4% | 1.8% |
| Jun 2026 | 62% | 19.5% | 11.3% | 2.3% | 2.7% | 2.2% |
| Jul 2026 | 68.7% | 14.4% | 11% | 1.8% | 2.1% | 1.9% |
| Aug 2026 | 67.2% | 14.9% | 11.4% | 2.3% | 2.2% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hootsuite and Sprout Social comparison changed over the last 12 months?
3 findings
- Hootsuite was ahead of Sprout Social in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media scheduling tools worldwide moved from 21.6% to 14.9%, and its estimated monthly branded searches moved from 224K to 125K.
- Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media scheduling tools worldwide moved from 13.7% to 11.4%, and its estimated monthly branded searches moved from 142K to 95.6K.
How did search popularity change for social media scheduling tools worldwide in August 2026?
2 changes
In August 2026, Hootsuite gained estimated Share of Search among social media scheduling tools worldwide, from 14.4% to 14.9%.
Estimated monthly branded searches for Sprout Social worldwide fell 32.5% over 11 measured months, from 142K to 95.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hootsuite’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hootsuite
40 branded search terms
- hoot suite com
- hootsuite
- hootsuite ads
- hootsuite advertising
- hootsuite analytics
- hootsuite app
- hootsuite application
- hootsuite cost
- hootsuite enterprise
- hootsuite for nonprofits
- hootsuite insights
- hootsuite media
- hootsuite planner
- hootsuite plans
- hootsuite plans and pricing
- hootsuite pricing
- hootsuite pricing plans
- hootsuite professional plan
- hootsuite reports
- hootsuite sentiment analysis
- hootsuite social
- hootsuite social listening
- hootsuite social listening tool
- hootsuite social marketing
- hootsuite social media
- hootsuite social media analytics
- hootsuite social media listening
- hootsuite social media management
- hootsuite social media manager
- hootsuite social media marketing
- hootsuite social media monitoring
- hootsuite social media planner
- hootsuite social media scheduler
- hootsuite social media scheduling
- hootsuite social media tools
- hootsuite social monitoring
- professional plan hootsuite
- social listening on hootsuite
- social media analytics hootsuite
- social media plan hootsuite
Sprout Social
27 branded search terms
- social listening sprout social
- social media sprout social
- sprout social
- sprout social analytics
- sprout social app
- sprout social com
- sprout social community management
- sprout social cost
- sprout social for agencies
- sprout social for nonprofits
- sprout social influencer marketing
- sprout social influencers
- sprout social link in bio
- sprout social listening
- sprout social management
- sprout social media
- sprout social media analytics
- sprout social media management
- sprout social media monitoring
- sprout social platform
- sprout social premium analytics
- sprout social pricing
- sprout social reporting
- sprout social social listening
- sprout social social media
- sprout social tiktok
- sproutsocialcom
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.